/** * REST API: WP_REST_Comments_Controller class * * @package WordPress * @subpackage REST_API * @since 4.7.0 */ /** * Core controller used to access comments via the REST API. * * @since 4.7.0 * * @see WP_REST_Controller */ class WP_REST_Comments_Controller extends WP_REST_Controller { /** * Instance of a comment meta fields object. * * @since 4.7.0 * @var WP_REST_Comment_Meta_Fields */ protected $meta; /** * Constructor. * * @since 4.7.0 */ public function __construct() { $this->namespace = 'wp/v2'; $this->rest_base = 'comments'; $this->meta = new WP_REST_Comment_Meta_Fields(); } /** * Registers the routes for comments. * * @since 4.7.0 * * @see register_rest_route() */ public function register_routes() { register_rest_route( $this->namespace, '/' . $this->rest_base, array( array( 'methods' => WP_REST_Server::READABLE, 'callback' => array( $this, 'get_items' ), 'permission_callback' => array( $this, 'get_items_permissions_check' ), 'args' => $this->get_collection_params(), ), array( 'methods' => WP_REST_Server::CREATABLE, 'callback' => array( $this, 'create_item' ), 'permission_callback' => array( $this, 'create_item_permissions_check' ), 'args' => $this->get_endpoint_args_for_item_schema( WP_REST_Server::CREATABLE ), ), 'schema' => array( $this, 'get_public_item_schema' ), ) ); register_rest_route( $this->namespace, '/' . $this->rest_base . '/(?P[\d]+)', array( 'args' => array( 'id' => array( 'description' => __( 'Unique identifier for the comment.' ), 'type' => 'integer', ), ), array( 'methods' => WP_REST_Server::READABLE, 'callback' => array( $this, 'get_item' ), 'permission_callback' => array( $this, 'get_item_permissions_check' ), 'args' => array( 'context' => $this->get_context_param( array( 'default' => 'view' ) ), 'password' => array( 'description' => __( 'The password for the parent post of the comment (if the post is password protected).' ), 'type' => 'string', ), ), ), array( 'methods' => WP_REST_Server::EDITABLE, 'callback' => array( $this, 'update_item' ), 'permission_callback' => array( $this, 'update_item_permissions_check' ), 'args' => $this->get_endpoint_args_for_item_schema( WP_REST_Server::EDITABLE ), ), array( 'methods' => WP_REST_Server::DELETABLE, 'callback' => array( $this, 'delete_item' ), 'permission_callback' => array( $this, 'delete_item_permissions_check' ), 'args' => array( 'force' => array( 'type' => 'boolean', 'default' => false, 'description' => __( 'Whether to bypass Trash and force deletion.' ), ), 'password' => array( 'description' => __( 'The password for the parent post of the comment (if the post is password protected).' ), 'type' => 'string', ), ), ), 'schema' => array( $this, 'get_public_item_schema' ), ) ); } /** * Checks if a given request has access to read comments. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return true|WP_Error True if the request has read access, error object otherwise. */ public function get_items_permissions_check( $request ) { if ( ! empty( $request['post'] ) ) { foreach ( (array) $request['post'] as $post_id ) { $post = get_post( $post_id ); if ( ! empty( $post_id ) && $post && ! $this->check_read_post_permission( $post, $request ) ) { return new WP_Error( 'rest_cannot_read_post', __( 'Sorry, you are not allowed to read the post for this comment.' ), array( 'status' => rest_authorization_required_code() ) ); } elseif ( 0 === $post_id && ! current_user_can( 'moderate_comments' ) ) { return new WP_Error( 'rest_cannot_read', __( 'Sorry, you are not allowed to read comments without a post.' ), array( 'status' => rest_authorization_required_code() ) ); } } } if ( ! empty( $request['context'] ) && 'edit' === $request['context'] && ! current_user_can( 'moderate_comments' ) ) { return new WP_Error( 'rest_forbidden_context', __( 'Sorry, you are not allowed to edit comments.' ), array( 'status' => rest_authorization_required_code() ) ); } if ( ! current_user_can( 'edit_posts' ) ) { $protected_params = array( 'author', 'author_exclude', 'author_email', 'type', 'status' ); $forbidden_params = array(); foreach ( $protected_params as $param ) { if ( 'status' === $param ) { if ( 'approve' !== $request[ $param ] ) { $forbidden_params[] = $param; } } elseif ( 'type' === $param ) { if ( 'comment' !== $request[ $param ] ) { $forbidden_params[] = $param; } } elseif ( ! empty( $request[ $param ] ) ) { $forbidden_params[] = $param; } } if ( ! empty( $forbidden_params ) ) { return new WP_Error( 'rest_forbidden_param', /* translators: %s: List of forbidden parameters. */ sprintf( __( 'Query parameter not permitted: %s' ), implode( ', ', $forbidden_params ) ), array( 'status' => rest_authorization_required_code() ) ); } } return true; } /** * Retrieves a list of comment items. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return WP_REST_Response|WP_Error Response object on success, or error object on failure. */ public function get_items( $request ) { // Retrieve the list of registered collection query parameters. $registered = $this->get_collection_params(); /* * This array defines mappings between public API query parameters whose * values are accepted as-passed, and their internal WP_Query parameter * name equivalents (some are the same). Only values which are also * present in $registered will be set. */ $parameter_mappings = array( 'author' => 'author__in', 'author_email' => 'author_email', 'author_exclude' => 'author__not_in', 'exclude' => 'comment__not_in', 'include' => 'comment__in', 'offset' => 'offset', 'order' => 'order', 'parent' => 'parent__in', 'parent_exclude' => 'parent__not_in', 'per_page' => 'number', 'post' => 'post__in', 'search' => 'search', 'status' => 'status', 'type' => 'type', ); $prepared_args = array(); /* * For each known parameter which is both registered and present in the request, * set the parameter's value on the query $prepared_args. */ foreach ( $parameter_mappings as $api_param => $wp_param ) { if ( isset( $registered[ $api_param ], $request[ $api_param ] ) ) { $prepared_args[ $wp_param ] = $request[ $api_param ]; } } // Ensure certain parameter values default to empty strings. foreach ( array( 'author_email', 'search' ) as $param ) { if ( ! isset( $prepared_args[ $param ] ) ) { $prepared_args[ $param ] = ''; } } if ( isset( $registered['orderby'] ) ) { $prepared_args['orderby'] = $this->normalize_query_param( $request['orderby'] ); } $prepared_args['no_found_rows'] = false; $prepared_args['update_comment_post_cache'] = true; $prepared_args['date_query'] = array(); // Set before into date query. Date query must be specified as an array of an array. if ( isset( $registered['before'], $request['before'] ) ) { $prepared_args['date_query'][0]['before'] = $request['before']; } // Set after into date query. Date query must be specified as an array of an array. if ( isset( $registered['after'], $request['after'] ) ) { $prepared_args['date_query'][0]['after'] = $request['after']; } if ( isset( $registered['page'] ) && empty( $request['offset'] ) ) { $prepared_args['offset'] = $prepared_args['number'] * ( absint( $request['page'] ) - 1 ); } /** * Filters WP_Comment_Query arguments when querying comments via the REST API. * * @since 4.7.0 * * @link https://developer.wordpress.org/reference/classes/wp_comment_query/ * * @param array $prepared_args Array of arguments for WP_Comment_Query. * @param WP_REST_Request $request The REST API request. */ $prepared_args = apply_filters( 'rest_comment_query', $prepared_args, $request ); $query = new WP_Comment_Query(); $query_result = $query->query( $prepared_args ); $comments = array(); foreach ( $query_result as $comment ) { if ( ! $this->check_read_permission( $comment, $request ) ) { continue; } $data = $this->prepare_item_for_response( $comment, $request ); $comments[] = $this->prepare_response_for_collection( $data ); } $total_comments = (int) $query->found_comments; $max_pages = (int) $query->max_num_pages; if ( $total_comments < 1 ) { // Out-of-bounds, run the query again without LIMIT for total count. unset( $prepared_args['number'], $prepared_args['offset'] ); $query = new WP_Comment_Query(); $prepared_args['count'] = true; $prepared_args['orderby'] = 'none'; $total_comments = $query->query( $prepared_args ); $max_pages = (int) ceil( $total_comments / $request['per_page'] ); } $response = rest_ensure_response( $comments ); $response->header( 'X-WP-Total', $total_comments ); $response->header( 'X-WP-TotalPages', $max_pages ); $base = add_query_arg( urlencode_deep( $request->get_query_params() ), rest_url( sprintf( '%s/%s', $this->namespace, $this->rest_base ) ) ); if ( $request['page'] > 1 ) { $prev_page = $request['page'] - 1; if ( $prev_page > $max_pages ) { $prev_page = $max_pages; } $prev_link = add_query_arg( 'page', $prev_page, $base ); $response->link_header( 'prev', $prev_link ); } if ( $max_pages > $request['page'] ) { $next_page = $request['page'] + 1; $next_link = add_query_arg( 'page', $next_page, $base ); $response->link_header( 'next', $next_link ); } return $response; } /** * Get the comment, if the ID is valid. * * @since 4.7.2 * * @param int $id Supplied ID. * @return WP_Comment|WP_Error Comment object if ID is valid, WP_Error otherwise. */ protected function get_comment( $id ) { $error = new WP_Error( 'rest_comment_invalid_id', __( 'Invalid comment ID.' ), array( 'status' => 404 ) ); if ( (int) $id <= 0 ) { return $error; } $id = (int) $id; $comment = get_comment( $id ); if ( empty( $comment ) ) { return $error; } if ( ! empty( $comment->comment_post_ID ) ) { $post = get_post( (int) $comment->comment_post_ID ); if ( empty( $post ) ) { return new WP_Error( 'rest_post_invalid_id', __( 'Invalid post ID.' ), array( 'status' => 404 ) ); } } return $comment; } /** * Checks if a given request has access to read the comment. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return true|WP_Error True if the request has read access for the item, error object otherwise. */ public function get_item_permissions_check( $request ) { $comment = $this->get_comment( $request['id'] ); if ( is_wp_error( $comment ) ) { return $comment; } if ( ! empty( $request['context'] ) && 'edit' === $request['context'] && ! current_user_can( 'moderate_comments' ) ) { return new WP_Error( 'rest_forbidden_context', __( 'Sorry, you are not allowed to edit comments.' ), array( 'status' => rest_authorization_required_code() ) ); } $post = get_post( $comment->comment_post_ID ); if ( ! $this->check_read_permission( $comment, $request ) ) { return new WP_Error( 'rest_cannot_read', __( 'Sorry, you are not allowed to read this comment.' ), array( 'status' => rest_authorization_required_code() ) ); } if ( $post && ! $this->check_read_post_permission( $post, $request ) ) { return new WP_Error( 'rest_cannot_read_post', __( 'Sorry, you are not allowed to read the post for this comment.' ), array( 'status' => rest_authorization_required_code() ) ); } return true; } /** * Retrieves a comment. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return WP_REST_Response|WP_Error Response object on success, or error object on failure. */ public function get_item( $request ) { $comment = $this->get_comment( $request['id'] ); if ( is_wp_error( $comment ) ) { return $comment; } $data = $this->prepare_item_for_response( $comment, $request ); $response = rest_ensure_response( $data ); return $response; } /** * Checks if a given request has access to create a comment. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return true|WP_Error True if the request has access to create items, error object otherwise. */ public function create_item_permissions_check( $request ) { if ( ! is_user_logged_in() ) { if ( get_option( 'comment_registration' ) ) { return new WP_Error( 'rest_comment_login_required', __( 'Sorry, you must be logged in to comment.' ), array( 'status' => 401 ) ); } /** * Filters whether comments can be created via the REST API without authentication. * * Enables creating comments for anonymous users. * * @since 4.7.0 * * @param bool $allow_anonymous Whether to allow anonymous comments to * be created. Default `false`. * @param WP_REST_Request $request Request used to generate the * response. */ $allow_anonymous = apply_filters( 'rest_allow_anonymous_comments', false, $request ); if ( ! $allow_anonymous ) { return new WP_Error( 'rest_comment_login_required', __( 'Sorry, you must be logged in to comment.' ), array( 'status' => 401 ) ); } } // Limit who can set comment `author`, `author_ip` or `status` to anything other than the default. if ( isset( $request['author'] ) && get_current_user_id() !== $request['author'] && ! current_user_can( 'moderate_comments' ) ) { return new WP_Error( 'rest_comment_invalid_author', /* translators: %s: Request parameter. */ sprintf( __( "Sorry, you are not allowed to edit '%s' for comments." ), 'author' ), array( 'status' => rest_authorization_required_code() ) ); } if ( isset( $request['author_ip'] ) && ! current_user_can( 'moderate_comments' ) ) { if ( empty( $_SERVER['REMOTE_ADDR'] ) || $request['author_ip'] !== $_SERVER['REMOTE_ADDR'] ) { return new WP_Error( 'rest_comment_invalid_author_ip', /* translators: %s: Request parameter. */ sprintf( __( "Sorry, you are not allowed to edit '%s' for comments." ), 'author_ip' ), array( 'status' => rest_authorization_required_code() ) ); } } if ( isset( $request['status'] ) && ! current_user_can( 'moderate_comments' ) ) { return new WP_Error( 'rest_comment_invalid_status', /* translators: %s: Request parameter. */ sprintf( __( "Sorry, you are not allowed to edit '%s' for comments." ), 'status' ), array( 'status' => rest_authorization_required_code() ) ); } if ( empty( $request['post'] ) ) { return new WP_Error( 'rest_comment_invalid_post_id', __( 'Sorry, you are not allowed to create this comment without a post.' ), array( 'status' => 403 ) ); } $post = get_post( (int) $request['post'] ); if ( ! $post ) { return new WP_Error( 'rest_comment_invalid_post_id', __( 'Sorry, you are not allowed to create this comment without a post.' ), array( 'status' => 403 ) ); } if ( 'draft' === $post->post_status ) { return new WP_Error( 'rest_comment_draft_post', __( 'Sorry, you are not allowed to create a comment on this post.' ), array( 'status' => 403 ) ); } if ( 'trash' === $post->post_status ) { return new WP_Error( 'rest_comment_trash_post', __( 'Sorry, you are not allowed to create a comment on this post.' ), array( 'status' => 403 ) ); } if ( ! $this->check_read_post_permission( $post, $request ) ) { return new WP_Error( 'rest_cannot_read_post', __( 'Sorry, you are not allowed to read the post for this comment.' ), array( 'status' => rest_authorization_required_code() ) ); } if ( ! comments_open( $post->ID ) ) { return new WP_Error( 'rest_comment_closed', __( 'Sorry, comments are closed for this item.' ), array( 'status' => 403 ) ); } return true; } /** * Creates a comment. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return WP_REST_Response|WP_Error Response object on success, or error object on failure. */ public function create_item( $request ) { if ( ! empty( $request['id'] ) ) { return new WP_Error( 'rest_comment_exists', __( 'Cannot create existing comment.' ), array( 'status' => 400 ) ); } // Do not allow comments to be created with a non-default type. if ( ! empty( $request['type'] ) && 'comment' !== $request['type'] ) { return new WP_Error( 'rest_invalid_comment_type', __( 'Cannot create a comment with that type.' ), array( 'status' => 400 ) ); } $prepared_comment = $this->prepare_item_for_database( $request ); if ( is_wp_error( $prepared_comment ) ) { return $prepared_comment; } $prepared_comment['comment_type'] = 'comment'; if ( ! isset( $prepared_comment['comment_content'] ) ) { $prepared_comment['comment_content'] = ''; } if ( ! $this->check_is_comment_content_allowed( $prepared_comment ) ) { return new WP_Error( 'rest_comment_content_invalid', __( 'Invalid comment content.' ), array( 'status' => 400 ) ); } // Setting remaining values before wp_insert_comment so we can use wp_allow_comment(). if ( ! isset( $prepared_comment['comment_date_gmt'] ) ) { $prepared_comment['comment_date_gmt'] = current_time( 'mysql', true ); } // Set author data if the user's logged in. $missing_author = empty( $prepared_comment['user_id'] ) && empty( $prepared_comment['comment_author'] ) && empty( $prepared_comment['comment_author_email'] ) && empty( $prepared_comment['comment_author_url'] ); if ( is_user_logged_in() && $missing_author ) { $user = wp_get_current_user(); $prepared_comment['user_id'] = $user->ID; $prepared_comment['comment_author'] = $user->display_name; $prepared_comment['comment_author_email'] = $user->user_email; $prepared_comment['comment_author_url'] = $user->user_url; } // Honor the discussion setting that requires a name and email address of the comment author. if ( get_option( 'require_name_email' ) ) { if ( empty( $prepared_comment['comment_author'] ) || empty( $prepared_comment['comment_author_email'] ) ) { return new WP_Error( 'rest_comment_author_data_required', __( 'Creating a comment requires valid author name and email values.' ), array( 'status' => 400 ) ); } } if ( ! isset( $prepared_comment['comment_author_email'] ) ) { $prepared_comment['comment_author_email'] = ''; } if ( ! isset( $prepared_comment['comment_author_url'] ) ) { $prepared_comment['comment_author_url'] = ''; } if ( ! isset( $prepared_comment['comment_agent'] ) ) { $prepared_comment['comment_agent'] = ''; } $check_comment_lengths = wp_check_comment_data_max_lengths( $prepared_comment ); if ( is_wp_error( $check_comment_lengths ) ) { $error_code = $check_comment_lengths->get_error_code(); return new WP_Error( $error_code, __( 'Comment field exceeds maximum length allowed.' ), array( 'status' => 400 ) ); } $prepared_comment['comment_approved'] = wp_allow_comment( $prepared_comment, true ); if ( is_wp_error( $prepared_comment['comment_approved'] ) ) { $error_code = $prepared_comment['comment_approved']->get_error_code(); $error_message = $prepared_comment['comment_approved']->get_error_message(); if ( 'comment_duplicate' === $error_code ) { return new WP_Error( $error_code, $error_message, array( 'status' => 409 ) ); } if ( 'comment_flood' === $error_code ) { return new WP_Error( $error_code, $error_message, array( 'status' => 400 ) ); } return $prepared_comment['comment_approved']; } /** * Filters a comment before it is inserted via the REST API. * * Allows modification of the comment right before it is inserted via wp_insert_comment(). * Returning a WP_Error value from the filter will short-circuit insertion and allow * skipping further processing. * * @since 4.7.0 * @since 4.8.0 `$prepared_comment` can now be a WP_Error to short-circuit insertion. * * @param array|WP_Error $prepared_comment The prepared comment data for wp_insert_comment(). * @param WP_REST_Request $request Request used to insert the comment. */ $prepared_comment = apply_filters( 'rest_pre_insert_comment', $prepared_comment, $request ); if ( is_wp_error( $prepared_comment ) ) { return $prepared_comment; } $comment_id = wp_insert_comment( wp_filter_comment( wp_slash( (array) $prepared_comment ) ) ); if ( ! $comment_id ) { return new WP_Error( 'rest_comment_failed_create', __( 'Creating comment failed.' ), array( 'status' => 500 ) ); } if ( isset( $request['status'] ) ) { $this->handle_status_param( $request['status'], $comment_id ); } $comment = get_comment( $comment_id ); /** * Fires after a comment is created or updated via the REST API. * * @since 4.7.0 * * @param WP_Comment $comment Inserted or updated comment object. * @param WP_REST_Request $request Request object. * @param bool $creating True when creating a comment, false * when updating. */ do_action( 'rest_insert_comment', $comment, $request, true ); $schema = $this->get_item_schema(); if ( ! empty( $schema['properties']['meta'] ) && isset( $request['meta'] ) ) { $meta_update = $this->meta->update_value( $request['meta'], $comment_id ); if ( is_wp_error( $meta_update ) ) { return $meta_update; } } $fields_update = $this->update_additional_fields_for_object( $comment, $request ); if ( is_wp_error( $fields_update ) ) { return $fields_update; } $context = current_user_can( 'moderate_comments' ) ? 'edit' : 'view'; $request->set_param( 'context', $context ); /** * Fires completely after a comment is created or updated via the REST API. * * @since 5.0.0 * * @param WP_Comment $comment Inserted or updated comment object. * @param WP_REST_Request $request Request object. * @param bool $creating True when creating a comment, false * when updating. */ do_action( 'rest_after_insert_comment', $comment, $request, true ); $response = $this->prepare_item_for_response( $comment, $request ); $response = rest_ensure_response( $response ); $response->set_status( 201 ); $response->header( 'Location', rest_url( sprintf( '%s/%s/%d', $this->namespace, $this->rest_base, $comment_id ) ) ); return $response; } /** * Checks if a given REST request has access to update a comment. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return true|WP_Error True if the request has access to update the item, error object otherwise. */ public function update_item_permissions_check( $request ) { $comment = $this->get_comment( $request['id'] ); if ( is_wp_error( $comment ) ) { return $comment; } if ( ! $this->check_edit_permission( $comment ) ) { return new WP_Error( 'rest_cannot_edit', __( 'Sorry, you are not allowed to edit this comment.' ), array( 'status' => rest_authorization_required_code() ) ); } return true; } /** * Updates a comment. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return WP_REST_Response|WP_Error Response object on success, or error object on failure. */ public function update_item( $request ) { $comment = $this->get_comment( $request['id'] ); if ( is_wp_error( $comment ) ) { return $comment; } $id = $comment->comment_ID; if ( isset( $request['type'] ) && get_comment_type( $id ) !== $request['type'] ) { return new WP_Error( 'rest_comment_invalid_type', __( 'Sorry, you are not allowed to change the comment type.' ), array( 'status' => 404 ) ); } $prepared_args = $this->prepare_item_for_database( $request ); if ( is_wp_error( $prepared_args ) ) { return $prepared_args; } if ( ! empty( $prepared_args['comment_post_ID'] ) ) { $post = get_post( $prepared_args['comment_post_ID'] ); if ( empty( $post ) ) { return new WP_Error( 'rest_comment_invalid_post_id', __( 'Invalid post ID.' ), array( 'status' => 403 ) ); } } if ( empty( $prepared_args ) && isset( $request['status'] ) ) { // Only the comment status is being changed. $change = $this->handle_status_param( $request['status'], $id ); if ( ! $change ) { return new WP_Error( 'rest_comment_failed_edit', __( 'Updating comment status failed.' ), array( 'status' => 500 ) ); } } elseif ( ! empty( $prepared_args ) ) { if ( is_wp_error( $prepared_args ) ) { return $prepared_args; } if ( isset( $prepared_args['comment_content'] ) && empty( $prepared_args['comment_content'] ) ) { return new WP_Error( 'rest_comment_content_invalid', __( 'Invalid comment content.' ), array( 'status' => 400 ) ); } $prepared_args['comment_ID'] = $id; $check_comment_lengths = wp_check_comment_data_max_lengths( $prepared_args ); if ( is_wp_error( $check_comment_lengths ) ) { $error_code = $check_comment_lengths->get_error_code(); return new WP_Error( $error_code, __( 'Comment field exceeds maximum length allowed.' ), array( 'status' => 400 ) ); } $updated = wp_update_comment( wp_slash( (array) $prepared_args ), true ); if ( is_wp_error( $updated ) ) { return new WP_Error( 'rest_comment_failed_edit', __( 'Updating comment failed.' ), array( 'status' => 500 ) ); } if ( isset( $request['status'] ) ) { $this->handle_status_param( $request['status'], $id ); } } $comment = get_comment( $id ); /** This action is documented in wp-includes/rest-api/endpoints/class-wp-rest-comments-controller.php */ do_action( 'rest_insert_comment', $comment, $request, false ); $schema = $this->get_item_schema(); if ( ! empty( $schema['properties']['meta'] ) && isset( $request['meta'] ) ) { $meta_update = $this->meta->update_value( $request['meta'], $id ); if ( is_wp_error( $meta_update ) ) { return $meta_update; } } $fields_update = $this->update_additional_fields_for_object( $comment, $request ); if ( is_wp_error( $fields_update ) ) { return $fields_update; } $request->set_param( 'context', 'edit' ); /** This action is documented in wp-includes/rest-api/endpoints/class-wp-rest-comments-controller.php */ do_action( 'rest_after_insert_comment', $comment, $request, false ); $response = $this->prepare_item_for_response( $comment, $request ); return rest_ensure_response( $response ); } /** * Checks if a given request has access to delete a comment. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return true|WP_Error True if the request has access to delete the item, error object otherwise. */ public function delete_item_permissions_check( $request ) { $comment = $this->get_comment( $request['id'] ); if ( is_wp_error( $comment ) ) { return $comment; } if ( ! $this->check_edit_permission( $comment ) ) { return new WP_Error( 'rest_cannot_delete', __( 'Sorry, you are not allowed to delete this comment.' ), array( 'status' => rest_authorization_required_code() ) ); } return true; } /** * Deletes a comment. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return WP_REST_Response|WP_Error Response object on success, or error object on failure. */ public function delete_item( $request ) { $comment = $this->get_comment( $request['id'] ); if ( is_wp_error( $comment ) ) { return $comment; } $force = isset( $request['force'] ) ? (bool) $request['force'] : false; /** * Filters whether a comment can be trashed via the REST API. * * Return false to disable trash support for the comment. * * @since 4.7.0 * * @param bool $supports_trash Whether the comment supports trashing. * @param WP_Comment $comment The comment object being considered for trashing support. */ $supports_trash = apply_filters( 'rest_comment_trashable', ( EMPTY_TRASH_DAYS > 0 ), $comment ); $request->set_param( 'context', 'edit' ); if ( $force ) { $previous = $this->prepare_item_for_response( $comment, $request ); $result = wp_delete_comment( $comment->comment_ID, true ); $response = new WP_REST_Response(); $response->set_data( array( 'deleted' => true, 'previous' => $previous->get_data(), ) ); } else { // If this type doesn't support trashing, error out. if ( ! $supports_trash ) { return new WP_Error( 'rest_trash_not_supported', /* translators: %s: force=true */ sprintf( __( "The comment does not support trashing. Set '%s' to delete." ), 'force=true' ), array( 'status' => 501 ) ); } if ( 'trash' === $comment->comment_approved ) { return new WP_Error( 'rest_already_trashed', __( 'The comment has already been trashed.' ), array( 'status' => 410 ) ); } $result = wp_trash_comment( $comment->comment_ID ); $comment = get_comment( $comment->comment_ID ); $response = $this->prepare_item_for_response( $comment, $request ); } if ( ! $result ) { return new WP_Error( 'rest_cannot_delete', __( 'The comment cannot be deleted.' ), array( 'status' => 500 ) ); } /** * Fires after a comment is deleted via the REST API. * * @since 4.7.0 * * @param WP_Comment $comment The deleted comment data. * @param WP_REST_Response $response The response returned from the API. * @param WP_REST_Request $request The request sent to the API. */ do_action( 'rest_delete_comment', $comment, $response, $request ); return $response; } /** * Prepares a single comment output for response. * * @since 4.7.0 * @since 5.9.0 Renamed `$comment` to `$item` to match parent class for PHP 8 named parameter support. * * @param WP_Comment $item Comment object. * @param WP_REST_Request $request Request object. * @return WP_REST_Response Response object. */ public function prepare_item_for_response( $item, $request ) { // Restores the more descriptive, specific name for use within this method. $comment = $item; $fields = $this->get_fields_for_response( $request ); $data = array(); if ( in_array( 'id', $fields, true ) ) { $data['id'] = (int) $comment->comment_ID; } if ( in_array( 'post', $fields, true ) ) { $data['post'] = (int) $comment->comment_post_ID; } if ( in_array( 'parent', $fields, true ) ) { $data['parent'] = (int) $comment->comment_parent; } if ( in_array( 'author', $fields, true ) ) { $data['author'] = (int) $comment->user_id; } if ( in_array( 'author_name', $fields, true ) ) { $data['author_name'] = $comment->comment_author; } if ( in_array( 'author_email', $fields, true ) ) { $data['author_email'] = $comment->comment_author_email; } if ( in_array( 'author_url', $fields, true ) ) { $data['author_url'] = $comment->comment_author_url; } if ( in_array( 'author_ip', $fields, true ) ) { $data['author_ip'] = $comment->comment_author_IP; } if ( in_array( 'author_user_agent', $fields, true ) ) { $data['author_user_agent'] = $comment->comment_agent; } if ( in_array( 'date', $fields, true ) ) { $data['date'] = mysql_to_rfc3339( $comment->comment_date ); } if ( in_array( 'date_gmt', $fields, true ) ) { $data['date_gmt'] = mysql_to_rfc3339( $comment->comment_date_gmt ); } if ( in_array( 'content', $fields, true ) ) { $data['content'] = array( /** This filter is documented in wp-includes/comment-template.php */ 'rendered' => apply_filters( 'comment_text', $comment->comment_content, $comment, array() ), 'raw' => $comment->comment_content, ); } if ( in_array( 'link', $fields, true ) ) { $data['link'] = get_comment_link( $comment ); } if ( in_array( 'status', $fields, true ) ) { $data['status'] = $this->prepare_status_response( $comment->comment_approved ); } if ( in_array( 'type', $fields, true ) ) { $data['type'] = get_comment_type( $comment->comment_ID ); } if ( in_array( 'author_avatar_urls', $fields, true ) ) { $data['author_avatar_urls'] = rest_get_avatar_urls( $comment ); } if ( in_array( 'meta', $fields, true ) ) { $data['meta'] = $this->meta->get_value( $comment->comment_ID, $request ); } $context = ! empty( $request['context'] ) ? $request['context'] : 'view'; $data = $this->add_additional_fields_to_object( $data, $request ); $data = $this->filter_response_by_context( $data, $context ); // Wrap the data in a response object. $response = rest_ensure_response( $data ); if ( rest_is_field_included( '_links', $fields ) || rest_is_field_included( '_embedded', $fields ) ) { $response->add_links( $this->prepare_links( $comment ) ); } /** * Filters a comment returned from the REST API. * * Allows modification of the comment right before it is returned. * * @since 4.7.0 * * @param WP_REST_Response $response The response object. * @param WP_Comment $comment The original comment object. * @param WP_REST_Request $request Request used to generate the response. */ return apply_filters( 'rest_prepare_comment', $response, $comment, $request ); } /** * Prepares links for the request. * * @since 4.7.0 * * @param WP_Comment $comment Comment object. * @return array Links for the given comment. */ protected function prepare_links( $comment ) { $links = array( 'self' => array( 'href' => rest_url( sprintf( '%s/%s/%d', $this->namespace, $this->rest_base, $comment->comment_ID ) ), ), 'collection' => array( 'href' => rest_url( sprintf( '%s/%s', $this->namespace, $this->rest_base ) ), ), ); if ( 0 !== (int) $comment->user_id ) { $links['author'] = array( 'href' => rest_url( 'wp/v2/users/' . $comment->user_id ), 'embeddable' => true, ); } if ( 0 !== (int) $comment->comment_post_ID ) { $post = get_post( $comment->comment_post_ID ); $post_route = rest_get_route_for_post( $post ); if ( ! empty( $post->ID ) && $post_route ) { $links['up'] = array( 'href' => rest_url( $post_route ), 'embeddable' => true, 'post_type' => $post->post_type, ); } } if ( 0 !== (int) $comment->comment_parent ) { $links['in-reply-to'] = array( 'href' => rest_url( sprintf( '%s/%s/%d', $this->namespace, $this->rest_base, $comment->comment_parent ) ), 'embeddable' => true, ); } // Only grab one comment to verify the comment has children. $comment_children = $comment->get_children( array( 'count' => true, 'orderby' => 'none', ) ); if ( ! empty( $comment_children ) ) { $args = array( 'parent' => $comment->comment_ID, ); $rest_url = add_query_arg( $args, rest_url( $this->namespace . '/' . $this->rest_base ) ); $links['children'] = array( 'href' => $rest_url, 'embeddable' => true, ); } return $links; } /** * Prepends internal property prefix to query parameters to match our response fields. * * @since 4.7.0 * * @param string $query_param Query parameter. * @return string The normalized query parameter. */ protected function normalize_query_param( $query_param ) { $prefix = 'comment_'; switch ( $query_param ) { case 'id': $normalized = $prefix . 'ID'; break; case 'post': $normalized = $prefix . 'post_ID'; break; case 'parent': $normalized = $prefix . 'parent'; break; case 'include': $normalized = 'comment__in'; break; default: $normalized = $prefix . $query_param; break; } return $normalized; } /** * Checks comment_approved to set comment status for single comment output. * * @since 4.7.0 * * @param string|int $comment_approved comment status. * @return string Comment status. */ protected function prepare_status_response( $comment_approved ) { switch ( $comment_approved ) { case 'hold': case '0': $status = 'hold'; break; case 'approve': case '1': $status = 'approved'; break; case 'spam': case 'trash': default: $status = $comment_approved; break; } return $status; } /** * Prepares a single comment to be inserted into the database. * * @since 4.7.0 * * @param WP_REST_Request $request Request object. * @return array|WP_Error Prepared comment, otherwise WP_Error object. */ protected function prepare_item_for_database( $request ) { $prepared_comment = array(); /* * Allow the comment_content to be set via the 'content' or * the 'content.raw' properties of the Request object. */ if ( isset( $request['content'] ) && is_string( $request['content'] ) ) { $prepared_comment['comment_content'] = trim( $request['content'] ); } elseif ( isset( $request['content']['raw'] ) && is_string( $request['content']['raw'] ) ) { $prepared_comment['comment_content'] = trim( $request['content']['raw'] ); } if ( isset( $request['post'] ) ) { $prepared_comment['comment_post_ID'] = (int) $request['post']; } if ( isset( $request['parent'] ) ) { $prepared_comment['comment_parent'] = $request['parent']; } if ( isset( $request['author'] ) ) { $user = new WP_User( $request['author'] ); if ( $user->exists() ) { $prepared_comment['user_id'] = $user->ID; $prepared_comment['comment_author'] = $user->display_name; $prepared_comment['comment_author_email'] = $user->user_email; $prepared_comment['comment_author_url'] = $user->user_url; } else { return new WP_Error( 'rest_comment_author_invalid', __( 'Invalid comment author ID.' ), array( 'status' => 400 ) ); } } if ( isset( $request['author_name'] ) ) { $prepared_comment['comment_author'] = $request['author_name']; } if ( isset( $request['author_email'] ) ) { $prepared_comment['comment_author_email'] = $request['author_email']; } if ( isset( $request['author_url'] ) ) { $prepared_comment['comment_author_url'] = $request['author_url']; } if ( isset( $request['author_ip'] ) && current_user_can( 'moderate_comments' ) ) { $prepared_comment['comment_author_IP'] = $request['author_ip']; } elseif ( ! empty( $_SERVER['REMOTE_ADDR'] ) && rest_is_ip_address( $_SERVER['REMOTE_ADDR'] ) ) { $prepared_comment['comment_author_IP'] = $_SERVER['REMOTE_ADDR']; } else { $prepared_comment['comment_author_IP'] = '127.0.0.1'; } if ( ! empty( $request['author_user_agent'] ) ) { $prepared_comment['comment_agent'] = $request['author_user_agent']; } elseif ( $request->get_header( 'user_agent' ) ) { $prepared_comment['comment_agent'] = $request->get_header( 'user_agent' ); } if ( ! empty( $request['date'] ) ) { $date_data = rest_get_date_with_gmt( $request['date'] ); if ( ! empty( $date_data ) ) { list( $prepared_comment['comment_date'], $prepared_comment['comment_date_gmt'] ) = $date_data; } } elseif ( ! empty( $request['date_gmt'] ) ) { $date_data = rest_get_date_with_gmt( $request['date_gmt'], true ); if ( ! empty( $date_data ) ) { list( $prepared_comment['comment_date'], $prepared_comment['comment_date_gmt'] ) = $date_data; } } /** * Filters a comment added via the REST API after it is prepared for insertion into the database. * * Allows modification of the comment right after it is prepared for the database. * * @since 4.7.0 * * @param array $prepared_comment The prepared comment data for `wp_insert_comment`. * @param WP_REST_Request $request The current request. */ return apply_filters( 'rest_preprocess_comment', $prepared_comment, $request ); } /** * Retrieves the comment's schema, conforming to JSON Schema. * * @since 4.7.0 * * @return array */ public function get_item_schema() { if ( $this->schema ) { return $this->add_additional_fields_schema( $this->schema ); } $schema = array( '$schema' => 'http://json-schema.org/draft-04/schema#', 'title' => 'comment', 'type' => 'object', 'properties' => array( 'id' => array( 'description' => __( 'Unique identifier for the comment.' ), 'type' => 'integer', 'context' => array( 'view', 'edit', 'embed' ), 'readonly' => true, ), 'author' => array( 'description' => __( 'The ID of the user object, if author was a user.' ), 'type' => 'integer', 'context' => array( 'view', 'edit', 'embed' ), ), 'author_email' => array( 'description' => __( 'Email address for the comment author.' ), 'type' => 'string', 'format' => 'email', 'context' => array( 'edit' ), 'arg_options' => array( 'sanitize_callback' => array( $this, 'check_comment_author_email' ), 'validate_callback' => null, // Skip built-in validation of 'email'. ), ), 'author_ip' => array( 'description' => __( 'IP address for the comment author.' ), 'type' => 'string', 'format' => 'ip', 'context' => array( 'edit' ), ), 'author_name' => array( 'description' => __( 'Display name for the comment author.' ), 'type' => 'string', 'context' => array( 'view', 'edit', 'embed' ), 'arg_options' => array( 'sanitize_callback' => 'sanitize_text_field', ), ), 'author_url' => array( 'description' => __( 'URL for the comment author.' ), 'type' => 'string', 'format' => 'uri', 'context' => array( 'view', 'edit', 'embed' ), ), 'author_user_agent' => array( 'description' => __( 'User agent for the comment author.' ), 'type' => 'string', 'context' => array( 'edit' ), 'arg_options' => array( 'sanitize_callback' => 'sanitize_text_field', ), ), 'content' => array( 'description' => __( 'The content for the comment.' ), 'type' => 'object', 'context' => array( 'view', 'edit', 'embed' ), 'arg_options' => array( 'sanitize_callback' => null, // Note: sanitization implemented in self::prepare_item_for_database(). 'validate_callback' => null, // Note: validation implemented in self::prepare_item_for_database(). ), 'properties' => array( 'raw' => array( 'description' => __( 'Content for the comment, as it exists in the database.' ), 'type' => 'string', 'context' => array( 'edit' ), ), 'rendered' => array( 'description' => __( 'HTML content for the comment, transformed for display.' ), 'type' => 'string', 'context' => array( 'view', 'edit', 'embed' ), 'readonly' => true, ), ), ), 'date' => array( 'description' => __( "The date the comment was published, in the site's timezone." ), 'type' => 'string', 'format' => 'date-time', 'context' => array( 'view', 'edit', 'embed' ), ), 'date_gmt' => array( 'description' => __( 'The date the comment was published, as GMT.' ), 'type' => 'string', 'format' => 'date-time', 'context' => array( 'view', 'edit' ), ), 'link' => array( 'description' => __( 'URL to the comment.' ), 'type' => 'string', 'format' => 'uri', 'context' => array( 'view', 'edit', 'embed' ), 'readonly' => true, ), 'parent' => array( 'description' => __( 'The ID for the parent of the comment.' ), 'type' => 'integer', 'context' => array( 'view', 'edit', 'embed' ), 'default' => 0, ), 'post' => array( 'description' => __( 'The ID of the associated post object.' ), 'type' => 'integer', 'context' => array( 'view', 'edit' ), 'default' => 0, ), 'status' => array( 'description' => __( 'State of the comment.' ), 'type' => 'string', 'context' => array( 'view', 'edit' ), 'arg_options' => array( 'sanitize_callback' => 'sanitize_key', ), ), 'type' => array( 'description' => __( 'Type of the comment.' ), 'type' => 'string', 'context' => array( 'view', 'edit', 'embed' ), 'readonly' => true, ), ), ); if ( get_option( 'show_avatars' ) ) { $avatar_properties = array(); $avatar_sizes = rest_get_avatar_sizes(); foreach ( $avatar_sizes as $size ) { $avatar_properties[ $size ] = array( /* translators: %d: Avatar image size in pixels. */ 'description' => sprintf( __( 'Avatar URL with image size of %d pixels.' ), $size ), 'type' => 'string', 'format' => 'uri', 'context' => array( 'embed', 'view', 'edit' ), ); } $schema['properties']['author_avatar_urls'] = array( 'description' => __( 'Avatar URLs for the comment author.' ), 'type' => 'object', 'context' => array( 'view', 'edit', 'embed' ), 'readonly' => true, 'properties' => $avatar_properties, ); } $schema['properties']['meta'] = $this->meta->get_field_schema(); $this->schema = $schema; return $this->add_additional_fields_schema( $this->schema ); } /** * Retrieves the query params for collections. * * @since 4.7.0 * * @return array Comments collection parameters. */ public function get_collection_params() { $query_params = parent::get_collection_params(); $query_params['context']['default'] = 'view'; $query_params['after'] = array( 'description' => __( 'Limit response to comments published after a given ISO8601 compliant date.' ), 'type' => 'string', 'format' => 'date-time', ); $query_params['author'] = array( 'description' => __( 'Limit result set to comments assigned to specific user IDs. Requires authorization.' ), 'type' => 'array', 'items' => array( 'type' => 'integer', ), ); $query_params['author_exclude'] = array( 'description' => __( 'Ensure result set excludes comments assigned to specific user IDs. Requires authorization.' ), 'type' => 'array', 'items' => array( 'type' => 'integer', ), ); $query_params['author_email'] = array( 'default' => null, 'description' => __( 'Limit result set to that from a specific author email. Requires authorization.' ), 'format' => 'email', 'type' => 'string', ); $query_params['before'] = array( 'description' => __( 'Limit response to comments published before a given ISO8601 compliant date.' ), 'type' => 'string', 'format' => 'date-time', ); $query_params['exclude'] = array( 'description' => __( 'Ensure result set excludes specific IDs.' ), 'type' => 'array', 'items' => array( 'type' => 'integer', ), 'default' => array(), ); $query_params['include'] = array( 'description' => __( 'Limit result set to specific IDs.' ), 'type' => 'array', 'items' => array( 'type' => 'integer', ), 'default' => array(), ); $query_params['offset'] = array( 'description' => __( 'Offset the result set by a specific number of items.' ), 'type' => 'integer', ); $query_params['order'] = array( 'description' => __( 'Order sort attribute ascending or descending.' ), 'type' => 'string', 'default' => 'desc', 'enum' => array( 'asc', 'desc', ), ); $query_params['orderby'] = array( 'description' => __( 'Sort collection by comment attribute.' ), 'type' => 'string', 'default' => 'date_gmt', 'enum' => array( 'date', 'date_gmt', 'id', 'include', 'post', 'parent', 'type', ), ); $query_params['parent'] = array( 'default' => array(), 'description' => __( 'Limit result set to comments of specific parent IDs.' ), 'type' => 'array', 'items' => array( 'type' => 'integer', ), ); $query_params['parent_exclude'] = array( 'default' => array(), 'description' => __( 'Ensure result set excludes specific parent IDs.' ), 'type' => 'array', 'items' => array( 'type' => 'integer', ), ); $query_params['post'] = array( 'default' => array(), 'description' => __( 'Limit result set to comments assigned to specific post IDs.' ), 'type' => 'array', 'items' => array( 'type' => 'integer', ), ); $query_params['status'] = array( 'default' => 'approve', 'description' => __( 'Limit result set to comments assigned a specific status. Requires authorization.' ), 'sanitize_callback' => 'sanitize_key', 'type' => 'string', 'validate_callback' => 'rest_validate_request_arg', ); $query_params['type'] = array( 'default' => 'comment', 'description' => __( 'Limit result set to comments assigned a specific type. Requires authorization.' ), 'sanitize_callback' => 'sanitize_key', 'type' => 'string', 'validate_callback' => 'rest_validate_request_arg', ); $query_params['password'] = array( 'description' => __( 'The password for the post if it is password protected.' ), 'type' => 'string', ); /** * Filters REST API collection parameters for the comments controller. * * This filter registers the collection parameter, but does not map the * collection parameter to an internal WP_Comment_Query parameter. Use the * `rest_comment_query` filter to set WP_Comment_Query parameters. * * @since 4.7.0 * * @param array $query_params JSON Schema-formatted collection parameters. */ return apply_filters( 'rest_comment_collection_params', $query_params ); } /** * Sets the comment_status of a given comment object when creating or updating a comment. * * @since 4.7.0 * * @param string|int $new_status New comment status. * @param int $comment_id Comment ID. * @return bool Whether the status was changed. */ protected function handle_status_param( $new_status, $comment_id ) { $old_status = wp_get_comment_status( $comment_id ); if ( $new_status === $old_status ) { return false; } switch ( $new_status ) { case 'approved': case 'approve': case '1': $changed = wp_set_comment_status( $comment_id, 'approve' ); break; case 'hold': case '0': $changed = wp_set_comment_status( $comment_id, 'hold' ); break; case 'spam': $changed = wp_spam_comment( $comment_id ); break; case 'unspam': $changed = wp_unspam_comment( $comment_id ); break; case 'trash': $changed = wp_trash_comment( $comment_id ); break; case 'untrash': $changed = wp_untrash_comment( $comment_id ); break; default: $changed = false; break; } return $changed; } /** * Checks if the post can be read. * * Correctly handles posts with the inherit status. * * @since 4.7.0 * * @param WP_Post $post Post object. * @param WP_REST_Request $request Request data to check. * @return bool Whether post can be read. */ protected function check_read_post_permission( $post, $request ) { $post_type = get_post_type_object( $post->post_type ); // Return false if custom post type doesn't exist if ( ! $post_type ) { return false; } $posts_controller = $post_type->get_rest_controller(); /* * Ensure the posts controller is specifically a WP_REST_Posts_Controller instance * before using methods specific to that controller. */ if ( ! $posts_controller instanceof WP_REST_Posts_Controller ) { $posts_controller = new WP_REST_Posts_Controller( $post->post_type ); } $has_password_filter = false; // Only check password if a specific post was queried for or a single comment $requested_post = ! empty( $request['post'] ) && ( ! is_array( $request['post'] ) || 1 === count( $request['post'] ) ); $requested_comment = ! empty( $request['id'] ); if ( ( $requested_post || $requested_comment ) && $posts_controller->can_access_password_content( $post, $request ) ) { add_filter( 'post_password_required', '__return_false' ); $has_password_filter = true; } if ( post_password_required( $post ) ) { $result = current_user_can( 'edit_post', $post->ID ); } else { $result = $posts_controller->check_read_permission( $post ); } if ( $has_password_filter ) { remove_filter( 'post_password_required', '__return_false' ); } return $result; } /** * Checks if the comment can be read. * * @since 4.7.0 * * @param WP_Comment $comment Comment object. * @param WP_REST_Request $request Request data to check. * @return bool Whether the comment can be read. */ protected function check_read_permission( $comment, $request ) { if ( ! empty( $comment->comment_post_ID ) ) { $post = get_post( $comment->comment_post_ID ); if ( $post ) { if ( $this->check_read_post_permission( $post, $request ) && 1 === (int) $comment->comment_approved ) { return true; } } } if ( 0 === get_current_user_id() ) { return false; } if ( empty( $comment->comment_post_ID ) && ! current_user_can( 'moderate_comments' ) ) { return false; } if ( ! empty( $comment->user_id ) && get_current_user_id() === (int) $comment->user_id ) { return true; } return current_user_can( 'edit_comment', $comment->comment_ID ); } /** * Checks if a comment can be edited or deleted. * * @since 4.7.0 * * @param WP_Comment $comment Comment object. * @return bool Whether the comment can be edited or deleted. */ protected function check_edit_permission( $comment ) { if ( 0 === (int) get_current_user_id() ) { return false; } if ( current_user_can( 'moderate_comments' ) ) { return true; } return current_user_can( 'edit_comment', $comment->comment_ID ); } /** * Checks a comment author email for validity. * * Accepts either a valid email address or empty string as a valid comment * author email address. Setting the comment author email to an empty * string is allowed when a comment is being updated. * * @since 4.7.0 * * @param string $value Author email value submitted. * @param WP_REST_Request $request Full details about the request. * @param string $param The parameter name. * @return string|WP_Error The sanitized email address, if valid, * otherwise an error. */ public function check_comment_author_email( $value, $request, $param ) { $email = (string) $value; if ( empty( $email ) ) { return $email; } $check_email = rest_validate_request_arg( $email, $request, $param ); if ( is_wp_error( $check_email ) ) { return $check_email; } return $email; } /** * If empty comments are not allowed, checks if the provided comment content is not empty. * * @since 5.6.0 * * @param array $prepared_comment The prepared comment data. * @return bool True if the content is allowed, false otherwise. */ protected function check_is_comment_content_allowed( $prepared_comment ) { $check = wp_parse_args( $prepared_comment, array( 'comment_post_ID' => 0, 'comment_author' => null, 'comment_author_email' => null, 'comment_author_url' => null, 'comment_parent' => 0, 'user_id' => 0, ) ); /** This filter is documented in wp-includes/comment.php */ $allow_empty = apply_filters( 'allow_empty_comment', false, $check ); if ( $allow_empty ) { return true; } /* * Do not allow a comment to be created with missing or empty * comment_content. See wp_handle_comment_submission(). */ return '' !== $check['comment_content']; } } Potenciais_benefícios_e_turbowinz_para_impulsionar_o_crescimento_dos_seus_negó - Eluxhire

Eluxhire

Potenciais_benefícios_e_turbowinz_para_impulsionar_o_crescimento_dos_seus_negó

Potenciais benefícios e turbowinz para impulsionar o crescimento dos seus negócios online rapidamente

No cenário dinâmico do marketing digital, a busca por estratégias que impulsionem o crescimento online é constante. Empresas de todos os portes procuram métodos eficazes para alcançar um público mais amplo, aumentar o engajamento e, consequentemente, maximizar seus resultados. Uma abordagem que tem ganhado destaque nesse contexto é a utilização de ferramentas e técnicas inovadoras, como as que se enquadram no conceito de turbowinz, visando acelerar o processo de crescimento e otimizar o retorno sobre o investimento.

O mercado digital é altamente competitivo, e a capacidade de se adaptar rapidamente às mudanças e tendências é crucial para o sucesso. A implementação de estratégias bem planejadas e executadas, combinadas com a análise de dados e a otimização contínua, pode fazer a diferença entre o crescimento sustentável e a estagnação. A busca por soluções que proporcionem resultados rápidos e eficazes tem levado muitos profissionais de marketing a explorar novas abordagens e ferramentas, com o objetivo de obter vantagem competitiva e alcançar seus objetivos de negócio.

Otimização de Conteúdo para Melhor Indexação

A otimização de conteúdo é fundamental para garantir que seu site seja encontrado pelos mecanismos de busca, como o Google. Isso envolve a utilização de palavras-chave relevantes em seus títulos, descrições e no corpo do texto. No entanto, é importante evitar o excesso de palavras-chave, pois isso pode ser penalizado pelos mecanismos de busca. Um conteúdo de qualidade, informativo e relevante é essencial para atrair e engajar seu público-alvo. Além disso, a otimização de imagens, a utilização de links internos e externos e a criação de uma estrutura de URL amigável também contribuem para melhorar o posicionamento do seu site nos resultados de pesquisa.

A Importância da Pesquisa de Palavras-Chave

Antes de começar a criar conteúdo, é crucial realizar uma pesquisa de palavras-chave para identificar os termos que seu público-alvo está utilizando para buscar informações relacionadas ao seu nicho de mercado. Utilize ferramentas como o Google Keyword Planner, SEMrush ou Ahrefs para encontrar palavras-chave relevantes, com um bom volume de busca e baixa concorrência. Isso ajudará você a criar conteúdo que seja relevante para seu público e que tenha uma boa chance de ser rankeado nos mecanismos de busca. A pesquisa de palavras-chave deve ser um processo contínuo, pois as tendências de busca podem mudar com o tempo.

Palavra-Chave Volume de Busca Mensal Concorrência
Marketing Digital 10.000 Alta
SEO 5.000 Média
Mídias Sociais 3.000 Baixa
Conteúdo de Qualidade 2.000 Média

Analisar dados de pesquisa de palavras-chave e adaptar a estratégia de conteúdo é crucial para o sucesso a longo prazo. Uma abordagem flexível e orientada por dados garante que o conteúdo permaneça relevante e competitivo no cenário digital em constante evolução.

Estratégias de Mídias Sociais para Alcançar Novos Públicos

As mídias sociais são uma ferramenta poderosa para alcançar novos públicos e construir relacionamentos com seus clientes. A criação de conteúdo relevante e interessante, a interação com seus seguidores e a utilização de anúncios pagos podem ajudar a aumentar o alcance da sua marca e gerar leads qualificados. É importante escolher as plataformas de mídia social mais adequadas para o seu público-alvo e adaptar sua estratégia de conteúdo para cada plataforma. Além disso, a análise de dados e a otimização contínua são essenciais para melhorar o desempenho das suas campanhas de mídia social.

O Poder do Conteúdo Visual

O conteúdo visual, como imagens e vídeos, é altamente engajador e pode ajudar a aumentar o alcance das suas publicações nas mídias sociais. Invista na criação de conteúdo visual de alta qualidade, que seja relevante para o seu público-alvo e que transmita a mensagem da sua marca de forma clara e concisa. Utilize ferramentas de edição de imagem e vídeo para criar conteúdo visual atraente e profissional. Além disso, experimente diferentes formatos de conteúdo visual, como stories, reels e lives, para ver o que funciona melhor para o seu público.

  • Crie conteúdo visual de alta qualidade.
  • Utilize imagens e vídeos relevantes.
  • Experimente diferentes formatos de conteúdo.
  • Analise os resultados e otimize sua estratégia.

A consistência na postagem de conteúdo visual de qualidade é crucial para manter o engajamento do público e aumentar o alcance da marca nas mídias sociais.

Automação de Marketing para Otimizar Processos

A automação de marketing pode ajudar a otimizar seus processos de marketing e aumentar a eficiência da sua equipe. Utilize ferramentas de automação de marketing para automatizar tarefas repetitivas, como o envio de e-mails, a publicação de posts nas mídias sociais e a segmentação de leads. Isso permitirá que sua equipe se concentre em tarefas mais estratégicas, como a criação de conteúdo de qualidade e o desenvolvimento de novas campanhas de marketing. Além disso, a automação de marketing pode ajudar a personalizar a experiência do cliente e aumentar a taxa de conversão.

Segmentação de Leads para Campanhas Personalizadas

A segmentação de leads é uma técnica poderosa que permite personalizar suas campanhas de marketing para diferentes grupos de leads. Utilize dados demográficos, comportamentais e de interesse para segmentar seus leads e criar campanhas de marketing mais relevantes e eficazes. Isso aumentará a taxa de abertura dos seus e-mails, a taxa de cliques nos seus anúncios e a taxa de conversão das suas campanhas de marketing. A segmentação de leads deve ser um processo contínuo, pois as necessidades e interesses dos seus leads podem mudar com o tempo.

  1. Colete dados sobre seus leads.
  2. Segmente seus leads com base em dados demográficos, comportamentais e de interesse.
  3. Crie campanhas de marketing personalizadas para cada segmento de leads.
  4. Analise os resultados e otimize sua estratégia de segmentação.

Implementar uma estratégia de segmentação eficaz e acompanhar os resultados são etapas fundamentais para maximizar o retorno sobre o investimento em marketing.

Análise de Dados para Tomar Decisões Estratégicas

A análise de dados é fundamental para tomar decisões estratégicas informadas e otimizar suas campanhas de marketing. Utilize ferramentas de análise de dados, como o Google Analytics, para acompanhar o desempenho do seu site, o tráfego, a taxa de conversão e outras métricas importantes. Analise os dados para identificar tendências, oportunidades e áreas de melhoria. Além disso, utilize testes A/B para comparar diferentes versões de suas páginas de destino, anúncios e e-mails e identificar o que funciona melhor para o seu público-alvo. A análise de dados deve ser um processo contínuo, pois o mercado digital está em constante mudança.

A Importância do SEO Local para Negócios Regionais

Para negócios com foco em um público local, o SEO local é crucial para aumentar a visibilidade nos resultados de pesquisa. Isso envolve otimizar seu perfil no Google Meu Negócio, obter citações em diretórios locais e incentivar avaliações de clientes. Essas ações ajudam a melhorar o posicionamento do seu negócio no Google Maps e nos resultados de pesquisa local. Uma estratégia de SEO local bem implementada pode atrair mais clientes para sua loja física ou para seus serviços na região.

Avançando com Turbowinz: Uma Abordagem Integrada

A aplicação estratégica de conceitos como turbowinz não se limita a uma única tática. Ela reside na integração inteligente de todas as ferramentas e estratégias mencionadas, criando um ciclo de crescimento acelerado. Pense em um cliente potencial que te encontra através de uma pesquisa otimizada (SEO), engaja com seu conteúdo visual atraente nas mídias sociais, é nutrido através de automação de marketing personalizada e, finalmente, se converte em um cliente fiel. Essa jornada, otimizada em cada etapa, é o verdadeiro poder de uma abordagem integrada. A análise contínua dos dados garante que cada componente seja aprimorado, maximizando o impacto geral.

Um exemplo prático seria uma pequena loja de roupas que implementa uma estratégia de marketing digital focada em SEO local, mídias sociais e automação de marketing. Ao otimizar seu perfil no Google Meu Negócio, a loja aumenta sua visibilidade nos resultados de pesquisa local, atraindo mais clientes para sua loja física. Ao criar conteúdo visual atraente nas mídias sociais, a loja aumenta o engajamento do público e divulga seus produtos. Ao automatizar o envio de e-mails com promoções e ofertas especiais, a loja incentiva os clientes a retornarem e a fazerem novas compras. Essa abordagem integrada pode gerar um aumento significativo nas vendas e na lucratividade da loja.