/** * REST API: WP_REST_Comments_Controller class * * @package WordPress * @subpackage REST_API * @since 4.7.0 */ /** * Core controller used to access comments via the REST API. * * @since 4.7.0 * * @see WP_REST_Controller */ class WP_REST_Comments_Controller extends WP_REST_Controller { /** * Instance of a comment meta fields object. * * @since 4.7.0 * @var WP_REST_Comment_Meta_Fields */ protected $meta; /** * Constructor. * * @since 4.7.0 */ public function __construct() { $this->namespace = 'wp/v2'; $this->rest_base = 'comments'; $this->meta = new WP_REST_Comment_Meta_Fields(); } /** * Registers the routes for comments. * * @since 4.7.0 * * @see register_rest_route() */ public function register_routes() { register_rest_route( $this->namespace, '/' . $this->rest_base, array( array( 'methods' => WP_REST_Server::READABLE, 'callback' => array( $this, 'get_items' ), 'permission_callback' => array( $this, 'get_items_permissions_check' ), 'args' => $this->get_collection_params(), ), array( 'methods' => WP_REST_Server::CREATABLE, 'callback' => array( $this, 'create_item' ), 'permission_callback' => array( $this, 'create_item_permissions_check' ), 'args' => $this->get_endpoint_args_for_item_schema( WP_REST_Server::CREATABLE ), ), 'schema' => array( $this, 'get_public_item_schema' ), ) ); register_rest_route( $this->namespace, '/' . $this->rest_base . '/(?P[\d]+)', array( 'args' => array( 'id' => array( 'description' => __( 'Unique identifier for the comment.' ), 'type' => 'integer', ), ), array( 'methods' => WP_REST_Server::READABLE, 'callback' => array( $this, 'get_item' ), 'permission_callback' => array( $this, 'get_item_permissions_check' ), 'args' => array( 'context' => $this->get_context_param( array( 'default' => 'view' ) ), 'password' => array( 'description' => __( 'The password for the parent post of the comment (if the post is password protected).' ), 'type' => 'string', ), ), ), array( 'methods' => WP_REST_Server::EDITABLE, 'callback' => array( $this, 'update_item' ), 'permission_callback' => array( $this, 'update_item_permissions_check' ), 'args' => $this->get_endpoint_args_for_item_schema( WP_REST_Server::EDITABLE ), ), array( 'methods' => WP_REST_Server::DELETABLE, 'callback' => array( $this, 'delete_item' ), 'permission_callback' => array( $this, 'delete_item_permissions_check' ), 'args' => array( 'force' => array( 'type' => 'boolean', 'default' => false, 'description' => __( 'Whether to bypass Trash and force deletion.' ), ), 'password' => array( 'description' => __( 'The password for the parent post of the comment (if the post is password protected).' ), 'type' => 'string', ), ), ), 'schema' => array( $this, 'get_public_item_schema' ), ) ); } /** * Checks if a given request has access to read comments. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return true|WP_Error True if the request has read access, error object otherwise. */ public function get_items_permissions_check( $request ) { if ( ! empty( $request['post'] ) ) { foreach ( (array) $request['post'] as $post_id ) { $post = get_post( $post_id ); if ( ! empty( $post_id ) && $post && ! $this->check_read_post_permission( $post, $request ) ) { return new WP_Error( 'rest_cannot_read_post', __( 'Sorry, you are not allowed to read the post for this comment.' ), array( 'status' => rest_authorization_required_code() ) ); } elseif ( 0 === $post_id && ! current_user_can( 'moderate_comments' ) ) { return new WP_Error( 'rest_cannot_read', __( 'Sorry, you are not allowed to read comments without a post.' ), array( 'status' => rest_authorization_required_code() ) ); } } } if ( ! empty( $request['context'] ) && 'edit' === $request['context'] && ! current_user_can( 'moderate_comments' ) ) { return new WP_Error( 'rest_forbidden_context', __( 'Sorry, you are not allowed to edit comments.' ), array( 'status' => rest_authorization_required_code() ) ); } if ( ! current_user_can( 'edit_posts' ) ) { $protected_params = array( 'author', 'author_exclude', 'author_email', 'type', 'status' ); $forbidden_params = array(); foreach ( $protected_params as $param ) { if ( 'status' === $param ) { if ( 'approve' !== $request[ $param ] ) { $forbidden_params[] = $param; } } elseif ( 'type' === $param ) { if ( 'comment' !== $request[ $param ] ) { $forbidden_params[] = $param; } } elseif ( ! empty( $request[ $param ] ) ) { $forbidden_params[] = $param; } } if ( ! empty( $forbidden_params ) ) { return new WP_Error( 'rest_forbidden_param', /* translators: %s: List of forbidden parameters. */ sprintf( __( 'Query parameter not permitted: %s' ), implode( ', ', $forbidden_params ) ), array( 'status' => rest_authorization_required_code() ) ); } } return true; } /** * Retrieves a list of comment items. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return WP_REST_Response|WP_Error Response object on success, or error object on failure. */ public function get_items( $request ) { // Retrieve the list of registered collection query parameters. $registered = $this->get_collection_params(); /* * This array defines mappings between public API query parameters whose * values are accepted as-passed, and their internal WP_Query parameter * name equivalents (some are the same). Only values which are also * present in $registered will be set. */ $parameter_mappings = array( 'author' => 'author__in', 'author_email' => 'author_email', 'author_exclude' => 'author__not_in', 'exclude' => 'comment__not_in', 'include' => 'comment__in', 'offset' => 'offset', 'order' => 'order', 'parent' => 'parent__in', 'parent_exclude' => 'parent__not_in', 'per_page' => 'number', 'post' => 'post__in', 'search' => 'search', 'status' => 'status', 'type' => 'type', ); $prepared_args = array(); /* * For each known parameter which is both registered and present in the request, * set the parameter's value on the query $prepared_args. */ foreach ( $parameter_mappings as $api_param => $wp_param ) { if ( isset( $registered[ $api_param ], $request[ $api_param ] ) ) { $prepared_args[ $wp_param ] = $request[ $api_param ]; } } // Ensure certain parameter values default to empty strings. foreach ( array( 'author_email', 'search' ) as $param ) { if ( ! isset( $prepared_args[ $param ] ) ) { $prepared_args[ $param ] = ''; } } if ( isset( $registered['orderby'] ) ) { $prepared_args['orderby'] = $this->normalize_query_param( $request['orderby'] ); } $prepared_args['no_found_rows'] = false; $prepared_args['update_comment_post_cache'] = true; $prepared_args['date_query'] = array(); // Set before into date query. Date query must be specified as an array of an array. if ( isset( $registered['before'], $request['before'] ) ) { $prepared_args['date_query'][0]['before'] = $request['before']; } // Set after into date query. Date query must be specified as an array of an array. if ( isset( $registered['after'], $request['after'] ) ) { $prepared_args['date_query'][0]['after'] = $request['after']; } if ( isset( $registered['page'] ) && empty( $request['offset'] ) ) { $prepared_args['offset'] = $prepared_args['number'] * ( absint( $request['page'] ) - 1 ); } /** * Filters WP_Comment_Query arguments when querying comments via the REST API. * * @since 4.7.0 * * @link https://developer.wordpress.org/reference/classes/wp_comment_query/ * * @param array $prepared_args Array of arguments for WP_Comment_Query. * @param WP_REST_Request $request The REST API request. */ $prepared_args = apply_filters( 'rest_comment_query', $prepared_args, $request ); $query = new WP_Comment_Query(); $query_result = $query->query( $prepared_args ); $comments = array(); foreach ( $query_result as $comment ) { if ( ! $this->check_read_permission( $comment, $request ) ) { continue; } $data = $this->prepare_item_for_response( $comment, $request ); $comments[] = $this->prepare_response_for_collection( $data ); } $total_comments = (int) $query->found_comments; $max_pages = (int) $query->max_num_pages; if ( $total_comments < 1 ) { // Out-of-bounds, run the query again without LIMIT for total count. unset( $prepared_args['number'], $prepared_args['offset'] ); $query = new WP_Comment_Query(); $prepared_args['count'] = true; $prepared_args['orderby'] = 'none'; $total_comments = $query->query( $prepared_args ); $max_pages = (int) ceil( $total_comments / $request['per_page'] ); } $response = rest_ensure_response( $comments ); $response->header( 'X-WP-Total', $total_comments ); $response->header( 'X-WP-TotalPages', $max_pages ); $base = add_query_arg( urlencode_deep( $request->get_query_params() ), rest_url( sprintf( '%s/%s', $this->namespace, $this->rest_base ) ) ); if ( $request['page'] > 1 ) { $prev_page = $request['page'] - 1; if ( $prev_page > $max_pages ) { $prev_page = $max_pages; } $prev_link = add_query_arg( 'page', $prev_page, $base ); $response->link_header( 'prev', $prev_link ); } if ( $max_pages > $request['page'] ) { $next_page = $request['page'] + 1; $next_link = add_query_arg( 'page', $next_page, $base ); $response->link_header( 'next', $next_link ); } return $response; } /** * Get the comment, if the ID is valid. * * @since 4.7.2 * * @param int $id Supplied ID. * @return WP_Comment|WP_Error Comment object if ID is valid, WP_Error otherwise. */ protected function get_comment( $id ) { $error = new WP_Error( 'rest_comment_invalid_id', __( 'Invalid comment ID.' ), array( 'status' => 404 ) ); if ( (int) $id <= 0 ) { return $error; } $id = (int) $id; $comment = get_comment( $id ); if ( empty( $comment ) ) { return $error; } if ( ! empty( $comment->comment_post_ID ) ) { $post = get_post( (int) $comment->comment_post_ID ); if ( empty( $post ) ) { return new WP_Error( 'rest_post_invalid_id', __( 'Invalid post ID.' ), array( 'status' => 404 ) ); } } return $comment; } /** * Checks if a given request has access to read the comment. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return true|WP_Error True if the request has read access for the item, error object otherwise. */ public function get_item_permissions_check( $request ) { $comment = $this->get_comment( $request['id'] ); if ( is_wp_error( $comment ) ) { return $comment; } if ( ! empty( $request['context'] ) && 'edit' === $request['context'] && ! current_user_can( 'moderate_comments' ) ) { return new WP_Error( 'rest_forbidden_context', __( 'Sorry, you are not allowed to edit comments.' ), array( 'status' => rest_authorization_required_code() ) ); } $post = get_post( $comment->comment_post_ID ); if ( ! $this->check_read_permission( $comment, $request ) ) { return new WP_Error( 'rest_cannot_read', __( 'Sorry, you are not allowed to read this comment.' ), array( 'status' => rest_authorization_required_code() ) ); } if ( $post && ! $this->check_read_post_permission( $post, $request ) ) { return new WP_Error( 'rest_cannot_read_post', __( 'Sorry, you are not allowed to read the post for this comment.' ), array( 'status' => rest_authorization_required_code() ) ); } return true; } /** * Retrieves a comment. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return WP_REST_Response|WP_Error Response object on success, or error object on failure. */ public function get_item( $request ) { $comment = $this->get_comment( $request['id'] ); if ( is_wp_error( $comment ) ) { return $comment; } $data = $this->prepare_item_for_response( $comment, $request ); $response = rest_ensure_response( $data ); return $response; } /** * Checks if a given request has access to create a comment. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return true|WP_Error True if the request has access to create items, error object otherwise. */ public function create_item_permissions_check( $request ) { if ( ! is_user_logged_in() ) { if ( get_option( 'comment_registration' ) ) { return new WP_Error( 'rest_comment_login_required', __( 'Sorry, you must be logged in to comment.' ), array( 'status' => 401 ) ); } /** * Filters whether comments can be created via the REST API without authentication. * * Enables creating comments for anonymous users. * * @since 4.7.0 * * @param bool $allow_anonymous Whether to allow anonymous comments to * be created. Default `false`. * @param WP_REST_Request $request Request used to generate the * response. */ $allow_anonymous = apply_filters( 'rest_allow_anonymous_comments', false, $request ); if ( ! $allow_anonymous ) { return new WP_Error( 'rest_comment_login_required', __( 'Sorry, you must be logged in to comment.' ), array( 'status' => 401 ) ); } } // Limit who can set comment `author`, `author_ip` or `status` to anything other than the default. if ( isset( $request['author'] ) && get_current_user_id() !== $request['author'] && ! current_user_can( 'moderate_comments' ) ) { return new WP_Error( 'rest_comment_invalid_author', /* translators: %s: Request parameter. */ sprintf( __( "Sorry, you are not allowed to edit '%s' for comments." ), 'author' ), array( 'status' => rest_authorization_required_code() ) ); } if ( isset( $request['author_ip'] ) && ! current_user_can( 'moderate_comments' ) ) { if ( empty( $_SERVER['REMOTE_ADDR'] ) || $request['author_ip'] !== $_SERVER['REMOTE_ADDR'] ) { return new WP_Error( 'rest_comment_invalid_author_ip', /* translators: %s: Request parameter. */ sprintf( __( "Sorry, you are not allowed to edit '%s' for comments." ), 'author_ip' ), array( 'status' => rest_authorization_required_code() ) ); } } if ( isset( $request['status'] ) && ! current_user_can( 'moderate_comments' ) ) { return new WP_Error( 'rest_comment_invalid_status', /* translators: %s: Request parameter. */ sprintf( __( "Sorry, you are not allowed to edit '%s' for comments." ), 'status' ), array( 'status' => rest_authorization_required_code() ) ); } if ( empty( $request['post'] ) ) { return new WP_Error( 'rest_comment_invalid_post_id', __( 'Sorry, you are not allowed to create this comment without a post.' ), array( 'status' => 403 ) ); } $post = get_post( (int) $request['post'] ); if ( ! $post ) { return new WP_Error( 'rest_comment_invalid_post_id', __( 'Sorry, you are not allowed to create this comment without a post.' ), array( 'status' => 403 ) ); } if ( 'draft' === $post->post_status ) { return new WP_Error( 'rest_comment_draft_post', __( 'Sorry, you are not allowed to create a comment on this post.' ), array( 'status' => 403 ) ); } if ( 'trash' === $post->post_status ) { return new WP_Error( 'rest_comment_trash_post', __( 'Sorry, you are not allowed to create a comment on this post.' ), array( 'status' => 403 ) ); } if ( ! $this->check_read_post_permission( $post, $request ) ) { return new WP_Error( 'rest_cannot_read_post', __( 'Sorry, you are not allowed to read the post for this comment.' ), array( 'status' => rest_authorization_required_code() ) ); } if ( ! comments_open( $post->ID ) ) { return new WP_Error( 'rest_comment_closed', __( 'Sorry, comments are closed for this item.' ), array( 'status' => 403 ) ); } return true; } /** * Creates a comment. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return WP_REST_Response|WP_Error Response object on success, or error object on failure. */ public function create_item( $request ) { if ( ! empty( $request['id'] ) ) { return new WP_Error( 'rest_comment_exists', __( 'Cannot create existing comment.' ), array( 'status' => 400 ) ); } // Do not allow comments to be created with a non-default type. if ( ! empty( $request['type'] ) && 'comment' !== $request['type'] ) { return new WP_Error( 'rest_invalid_comment_type', __( 'Cannot create a comment with that type.' ), array( 'status' => 400 ) ); } $prepared_comment = $this->prepare_item_for_database( $request ); if ( is_wp_error( $prepared_comment ) ) { return $prepared_comment; } $prepared_comment['comment_type'] = 'comment'; if ( ! isset( $prepared_comment['comment_content'] ) ) { $prepared_comment['comment_content'] = ''; } if ( ! $this->check_is_comment_content_allowed( $prepared_comment ) ) { return new WP_Error( 'rest_comment_content_invalid', __( 'Invalid comment content.' ), array( 'status' => 400 ) ); } // Setting remaining values before wp_insert_comment so we can use wp_allow_comment(). if ( ! isset( $prepared_comment['comment_date_gmt'] ) ) { $prepared_comment['comment_date_gmt'] = current_time( 'mysql', true ); } // Set author data if the user's logged in. $missing_author = empty( $prepared_comment['user_id'] ) && empty( $prepared_comment['comment_author'] ) && empty( $prepared_comment['comment_author_email'] ) && empty( $prepared_comment['comment_author_url'] ); if ( is_user_logged_in() && $missing_author ) { $user = wp_get_current_user(); $prepared_comment['user_id'] = $user->ID; $prepared_comment['comment_author'] = $user->display_name; $prepared_comment['comment_author_email'] = $user->user_email; $prepared_comment['comment_author_url'] = $user->user_url; } // Honor the discussion setting that requires a name and email address of the comment author. if ( get_option( 'require_name_email' ) ) { if ( empty( $prepared_comment['comment_author'] ) || empty( $prepared_comment['comment_author_email'] ) ) { return new WP_Error( 'rest_comment_author_data_required', __( 'Creating a comment requires valid author name and email values.' ), array( 'status' => 400 ) ); } } if ( ! isset( $prepared_comment['comment_author_email'] ) ) { $prepared_comment['comment_author_email'] = ''; } if ( ! isset( $prepared_comment['comment_author_url'] ) ) { $prepared_comment['comment_author_url'] = ''; } if ( ! isset( $prepared_comment['comment_agent'] ) ) { $prepared_comment['comment_agent'] = ''; } $check_comment_lengths = wp_check_comment_data_max_lengths( $prepared_comment ); if ( is_wp_error( $check_comment_lengths ) ) { $error_code = $check_comment_lengths->get_error_code(); return new WP_Error( $error_code, __( 'Comment field exceeds maximum length allowed.' ), array( 'status' => 400 ) ); } $prepared_comment['comment_approved'] = wp_allow_comment( $prepared_comment, true ); if ( is_wp_error( $prepared_comment['comment_approved'] ) ) { $error_code = $prepared_comment['comment_approved']->get_error_code(); $error_message = $prepared_comment['comment_approved']->get_error_message(); if ( 'comment_duplicate' === $error_code ) { return new WP_Error( $error_code, $error_message, array( 'status' => 409 ) ); } if ( 'comment_flood' === $error_code ) { return new WP_Error( $error_code, $error_message, array( 'status' => 400 ) ); } return $prepared_comment['comment_approved']; } /** * Filters a comment before it is inserted via the REST API. * * Allows modification of the comment right before it is inserted via wp_insert_comment(). * Returning a WP_Error value from the filter will short-circuit insertion and allow * skipping further processing. * * @since 4.7.0 * @since 4.8.0 `$prepared_comment` can now be a WP_Error to short-circuit insertion. * * @param array|WP_Error $prepared_comment The prepared comment data for wp_insert_comment(). * @param WP_REST_Request $request Request used to insert the comment. */ $prepared_comment = apply_filters( 'rest_pre_insert_comment', $prepared_comment, $request ); if ( is_wp_error( $prepared_comment ) ) { return $prepared_comment; } $comment_id = wp_insert_comment( wp_filter_comment( wp_slash( (array) $prepared_comment ) ) ); if ( ! $comment_id ) { return new WP_Error( 'rest_comment_failed_create', __( 'Creating comment failed.' ), array( 'status' => 500 ) ); } if ( isset( $request['status'] ) ) { $this->handle_status_param( $request['status'], $comment_id ); } $comment = get_comment( $comment_id ); /** * Fires after a comment is created or updated via the REST API. * * @since 4.7.0 * * @param WP_Comment $comment Inserted or updated comment object. * @param WP_REST_Request $request Request object. * @param bool $creating True when creating a comment, false * when updating. */ do_action( 'rest_insert_comment', $comment, $request, true ); $schema = $this->get_item_schema(); if ( ! empty( $schema['properties']['meta'] ) && isset( $request['meta'] ) ) { $meta_update = $this->meta->update_value( $request['meta'], $comment_id ); if ( is_wp_error( $meta_update ) ) { return $meta_update; } } $fields_update = $this->update_additional_fields_for_object( $comment, $request ); if ( is_wp_error( $fields_update ) ) { return $fields_update; } $context = current_user_can( 'moderate_comments' ) ? 'edit' : 'view'; $request->set_param( 'context', $context ); /** * Fires completely after a comment is created or updated via the REST API. * * @since 5.0.0 * * @param WP_Comment $comment Inserted or updated comment object. * @param WP_REST_Request $request Request object. * @param bool $creating True when creating a comment, false * when updating. */ do_action( 'rest_after_insert_comment', $comment, $request, true ); $response = $this->prepare_item_for_response( $comment, $request ); $response = rest_ensure_response( $response ); $response->set_status( 201 ); $response->header( 'Location', rest_url( sprintf( '%s/%s/%d', $this->namespace, $this->rest_base, $comment_id ) ) ); return $response; } /** * Checks if a given REST request has access to update a comment. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return true|WP_Error True if the request has access to update the item, error object otherwise. */ public function update_item_permissions_check( $request ) { $comment = $this->get_comment( $request['id'] ); if ( is_wp_error( $comment ) ) { return $comment; } if ( ! $this->check_edit_permission( $comment ) ) { return new WP_Error( 'rest_cannot_edit', __( 'Sorry, you are not allowed to edit this comment.' ), array( 'status' => rest_authorization_required_code() ) ); } return true; } /** * Updates a comment. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return WP_REST_Response|WP_Error Response object on success, or error object on failure. */ public function update_item( $request ) { $comment = $this->get_comment( $request['id'] ); if ( is_wp_error( $comment ) ) { return $comment; } $id = $comment->comment_ID; if ( isset( $request['type'] ) && get_comment_type( $id ) !== $request['type'] ) { return new WP_Error( 'rest_comment_invalid_type', __( 'Sorry, you are not allowed to change the comment type.' ), array( 'status' => 404 ) ); } $prepared_args = $this->prepare_item_for_database( $request ); if ( is_wp_error( $prepared_args ) ) { return $prepared_args; } if ( ! empty( $prepared_args['comment_post_ID'] ) ) { $post = get_post( $prepared_args['comment_post_ID'] ); if ( empty( $post ) ) { return new WP_Error( 'rest_comment_invalid_post_id', __( 'Invalid post ID.' ), array( 'status' => 403 ) ); } } if ( empty( $prepared_args ) && isset( $request['status'] ) ) { // Only the comment status is being changed. $change = $this->handle_status_param( $request['status'], $id ); if ( ! $change ) { return new WP_Error( 'rest_comment_failed_edit', __( 'Updating comment status failed.' ), array( 'status' => 500 ) ); } } elseif ( ! empty( $prepared_args ) ) { if ( is_wp_error( $prepared_args ) ) { return $prepared_args; } if ( isset( $prepared_args['comment_content'] ) && empty( $prepared_args['comment_content'] ) ) { return new WP_Error( 'rest_comment_content_invalid', __( 'Invalid comment content.' ), array( 'status' => 400 ) ); } $prepared_args['comment_ID'] = $id; $check_comment_lengths = wp_check_comment_data_max_lengths( $prepared_args ); if ( is_wp_error( $check_comment_lengths ) ) { $error_code = $check_comment_lengths->get_error_code(); return new WP_Error( $error_code, __( 'Comment field exceeds maximum length allowed.' ), array( 'status' => 400 ) ); } $updated = wp_update_comment( wp_slash( (array) $prepared_args ), true ); if ( is_wp_error( $updated ) ) { return new WP_Error( 'rest_comment_failed_edit', __( 'Updating comment failed.' ), array( 'status' => 500 ) ); } if ( isset( $request['status'] ) ) { $this->handle_status_param( $request['status'], $id ); } } $comment = get_comment( $id ); /** This action is documented in wp-includes/rest-api/endpoints/class-wp-rest-comments-controller.php */ do_action( 'rest_insert_comment', $comment, $request, false ); $schema = $this->get_item_schema(); if ( ! empty( $schema['properties']['meta'] ) && isset( $request['meta'] ) ) { $meta_update = $this->meta->update_value( $request['meta'], $id ); if ( is_wp_error( $meta_update ) ) { return $meta_update; } } $fields_update = $this->update_additional_fields_for_object( $comment, $request ); if ( is_wp_error( $fields_update ) ) { return $fields_update; } $request->set_param( 'context', 'edit' ); /** This action is documented in wp-includes/rest-api/endpoints/class-wp-rest-comments-controller.php */ do_action( 'rest_after_insert_comment', $comment, $request, false ); $response = $this->prepare_item_for_response( $comment, $request ); return rest_ensure_response( $response ); } /** * Checks if a given request has access to delete a comment. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return true|WP_Error True if the request has access to delete the item, error object otherwise. */ public function delete_item_permissions_check( $request ) { $comment = $this->get_comment( $request['id'] ); if ( is_wp_error( $comment ) ) { return $comment; } if ( ! $this->check_edit_permission( $comment ) ) { return new WP_Error( 'rest_cannot_delete', __( 'Sorry, you are not allowed to delete this comment.' ), array( 'status' => rest_authorization_required_code() ) ); } return true; } /** * Deletes a comment. * * @since 4.7.0 * * @param WP_REST_Request $request Full details about the request. * @return WP_REST_Response|WP_Error Response object on success, or error object on failure. */ public function delete_item( $request ) { $comment = $this->get_comment( $request['id'] ); if ( is_wp_error( $comment ) ) { return $comment; } $force = isset( $request['force'] ) ? (bool) $request['force'] : false; /** * Filters whether a comment can be trashed via the REST API. * * Return false to disable trash support for the comment. * * @since 4.7.0 * * @param bool $supports_trash Whether the comment supports trashing. * @param WP_Comment $comment The comment object being considered for trashing support. */ $supports_trash = apply_filters( 'rest_comment_trashable', ( EMPTY_TRASH_DAYS > 0 ), $comment ); $request->set_param( 'context', 'edit' ); if ( $force ) { $previous = $this->prepare_item_for_response( $comment, $request ); $result = wp_delete_comment( $comment->comment_ID, true ); $response = new WP_REST_Response(); $response->set_data( array( 'deleted' => true, 'previous' => $previous->get_data(), ) ); } else { // If this type doesn't support trashing, error out. if ( ! $supports_trash ) { return new WP_Error( 'rest_trash_not_supported', /* translators: %s: force=true */ sprintf( __( "The comment does not support trashing. Set '%s' to delete." ), 'force=true' ), array( 'status' => 501 ) ); } if ( 'trash' === $comment->comment_approved ) { return new WP_Error( 'rest_already_trashed', __( 'The comment has already been trashed.' ), array( 'status' => 410 ) ); } $result = wp_trash_comment( $comment->comment_ID ); $comment = get_comment( $comment->comment_ID ); $response = $this->prepare_item_for_response( $comment, $request ); } if ( ! $result ) { return new WP_Error( 'rest_cannot_delete', __( 'The comment cannot be deleted.' ), array( 'status' => 500 ) ); } /** * Fires after a comment is deleted via the REST API. * * @since 4.7.0 * * @param WP_Comment $comment The deleted comment data. * @param WP_REST_Response $response The response returned from the API. * @param WP_REST_Request $request The request sent to the API. */ do_action( 'rest_delete_comment', $comment, $response, $request ); return $response; } /** * Prepares a single comment output for response. * * @since 4.7.0 * @since 5.9.0 Renamed `$comment` to `$item` to match parent class for PHP 8 named parameter support. * * @param WP_Comment $item Comment object. * @param WP_REST_Request $request Request object. * @return WP_REST_Response Response object. */ public function prepare_item_for_response( $item, $request ) { // Restores the more descriptive, specific name for use within this method. $comment = $item; $fields = $this->get_fields_for_response( $request ); $data = array(); if ( in_array( 'id', $fields, true ) ) { $data['id'] = (int) $comment->comment_ID; } if ( in_array( 'post', $fields, true ) ) { $data['post'] = (int) $comment->comment_post_ID; } if ( in_array( 'parent', $fields, true ) ) { $data['parent'] = (int) $comment->comment_parent; } if ( in_array( 'author', $fields, true ) ) { $data['author'] = (int) $comment->user_id; } if ( in_array( 'author_name', $fields, true ) ) { $data['author_name'] = $comment->comment_author; } if ( in_array( 'author_email', $fields, true ) ) { $data['author_email'] = $comment->comment_author_email; } if ( in_array( 'author_url', $fields, true ) ) { $data['author_url'] = $comment->comment_author_url; } if ( in_array( 'author_ip', $fields, true ) ) { $data['author_ip'] = $comment->comment_author_IP; } if ( in_array( 'author_user_agent', $fields, true ) ) { $data['author_user_agent'] = $comment->comment_agent; } if ( in_array( 'date', $fields, true ) ) { $data['date'] = mysql_to_rfc3339( $comment->comment_date ); } if ( in_array( 'date_gmt', $fields, true ) ) { $data['date_gmt'] = mysql_to_rfc3339( $comment->comment_date_gmt ); } if ( in_array( 'content', $fields, true ) ) { $data['content'] = array( /** This filter is documented in wp-includes/comment-template.php */ 'rendered' => apply_filters( 'comment_text', $comment->comment_content, $comment, array() ), 'raw' => $comment->comment_content, ); } if ( in_array( 'link', $fields, true ) ) { $data['link'] = get_comment_link( $comment ); } if ( in_array( 'status', $fields, true ) ) { $data['status'] = $this->prepare_status_response( $comment->comment_approved ); } if ( in_array( 'type', $fields, true ) ) { $data['type'] = get_comment_type( $comment->comment_ID ); } if ( in_array( 'author_avatar_urls', $fields, true ) ) { $data['author_avatar_urls'] = rest_get_avatar_urls( $comment ); } if ( in_array( 'meta', $fields, true ) ) { $data['meta'] = $this->meta->get_value( $comment->comment_ID, $request ); } $context = ! empty( $request['context'] ) ? $request['context'] : 'view'; $data = $this->add_additional_fields_to_object( $data, $request ); $data = $this->filter_response_by_context( $data, $context ); // Wrap the data in a response object. $response = rest_ensure_response( $data ); if ( rest_is_field_included( '_links', $fields ) || rest_is_field_included( '_embedded', $fields ) ) { $response->add_links( $this->prepare_links( $comment ) ); } /** * Filters a comment returned from the REST API. * * Allows modification of the comment right before it is returned. * * @since 4.7.0 * * @param WP_REST_Response $response The response object. * @param WP_Comment $comment The original comment object. * @param WP_REST_Request $request Request used to generate the response. */ return apply_filters( 'rest_prepare_comment', $response, $comment, $request ); } /** * Prepares links for the request. * * @since 4.7.0 * * @param WP_Comment $comment Comment object. * @return array Links for the given comment. */ protected function prepare_links( $comment ) { $links = array( 'self' => array( 'href' => rest_url( sprintf( '%s/%s/%d', $this->namespace, $this->rest_base, $comment->comment_ID ) ), ), 'collection' => array( 'href' => rest_url( sprintf( '%s/%s', $this->namespace, $this->rest_base ) ), ), ); if ( 0 !== (int) $comment->user_id ) { $links['author'] = array( 'href' => rest_url( 'wp/v2/users/' . $comment->user_id ), 'embeddable' => true, ); } if ( 0 !== (int) $comment->comment_post_ID ) { $post = get_post( $comment->comment_post_ID ); $post_route = rest_get_route_for_post( $post ); if ( ! empty( $post->ID ) && $post_route ) { $links['up'] = array( 'href' => rest_url( $post_route ), 'embeddable' => true, 'post_type' => $post->post_type, ); } } if ( 0 !== (int) $comment->comment_parent ) { $links['in-reply-to'] = array( 'href' => rest_url( sprintf( '%s/%s/%d', $this->namespace, $this->rest_base, $comment->comment_parent ) ), 'embeddable' => true, ); } // Only grab one comment to verify the comment has children. $comment_children = $comment->get_children( array( 'count' => true, 'orderby' => 'none', ) ); if ( ! empty( $comment_children ) ) { $args = array( 'parent' => $comment->comment_ID, ); $rest_url = add_query_arg( $args, rest_url( $this->namespace . '/' . $this->rest_base ) ); $links['children'] = array( 'href' => $rest_url, 'embeddable' => true, ); } return $links; } /** * Prepends internal property prefix to query parameters to match our response fields. * * @since 4.7.0 * * @param string $query_param Query parameter. * @return string The normalized query parameter. */ protected function normalize_query_param( $query_param ) { $prefix = 'comment_'; switch ( $query_param ) { case 'id': $normalized = $prefix . 'ID'; break; case 'post': $normalized = $prefix . 'post_ID'; break; case 'parent': $normalized = $prefix . 'parent'; break; case 'include': $normalized = 'comment__in'; break; default: $normalized = $prefix . $query_param; break; } return $normalized; } /** * Checks comment_approved to set comment status for single comment output. * * @since 4.7.0 * * @param string|int $comment_approved comment status. * @return string Comment status. */ protected function prepare_status_response( $comment_approved ) { switch ( $comment_approved ) { case 'hold': case '0': $status = 'hold'; break; case 'approve': case '1': $status = 'approved'; break; case 'spam': case 'trash': default: $status = $comment_approved; break; } return $status; } /** * Prepares a single comment to be inserted into the database. * * @since 4.7.0 * * @param WP_REST_Request $request Request object. * @return array|WP_Error Prepared comment, otherwise WP_Error object. */ protected function prepare_item_for_database( $request ) { $prepared_comment = array(); /* * Allow the comment_content to be set via the 'content' or * the 'content.raw' properties of the Request object. */ if ( isset( $request['content'] ) && is_string( $request['content'] ) ) { $prepared_comment['comment_content'] = trim( $request['content'] ); } elseif ( isset( $request['content']['raw'] ) && is_string( $request['content']['raw'] ) ) { $prepared_comment['comment_content'] = trim( $request['content']['raw'] ); } if ( isset( $request['post'] ) ) { $prepared_comment['comment_post_ID'] = (int) $request['post']; } if ( isset( $request['parent'] ) ) { $prepared_comment['comment_parent'] = $request['parent']; } if ( isset( $request['author'] ) ) { $user = new WP_User( $request['author'] ); if ( $user->exists() ) { $prepared_comment['user_id'] = $user->ID; $prepared_comment['comment_author'] = $user->display_name; $prepared_comment['comment_author_email'] = $user->user_email; $prepared_comment['comment_author_url'] = $user->user_url; } else { return new WP_Error( 'rest_comment_author_invalid', __( 'Invalid comment author ID.' ), array( 'status' => 400 ) ); } } if ( isset( $request['author_name'] ) ) { $prepared_comment['comment_author'] = $request['author_name']; } if ( isset( $request['author_email'] ) ) { $prepared_comment['comment_author_email'] = $request['author_email']; } if ( isset( $request['author_url'] ) ) { $prepared_comment['comment_author_url'] = $request['author_url']; } if ( isset( $request['author_ip'] ) && current_user_can( 'moderate_comments' ) ) { $prepared_comment['comment_author_IP'] = $request['author_ip']; } elseif ( ! empty( $_SERVER['REMOTE_ADDR'] ) && rest_is_ip_address( $_SERVER['REMOTE_ADDR'] ) ) { $prepared_comment['comment_author_IP'] = $_SERVER['REMOTE_ADDR']; } else { $prepared_comment['comment_author_IP'] = '127.0.0.1'; } if ( ! empty( $request['author_user_agent'] ) ) { $prepared_comment['comment_agent'] = $request['author_user_agent']; } elseif ( $request->get_header( 'user_agent' ) ) { $prepared_comment['comment_agent'] = $request->get_header( 'user_agent' ); } if ( ! empty( $request['date'] ) ) { $date_data = rest_get_date_with_gmt( $request['date'] ); if ( ! empty( $date_data ) ) { list( $prepared_comment['comment_date'], $prepared_comment['comment_date_gmt'] ) = $date_data; } } elseif ( ! empty( $request['date_gmt'] ) ) { $date_data = rest_get_date_with_gmt( $request['date_gmt'], true ); if ( ! empty( $date_data ) ) { list( $prepared_comment['comment_date'], $prepared_comment['comment_date_gmt'] ) = $date_data; } } /** * Filters a comment added via the REST API after it is prepared for insertion into the database. * * Allows modification of the comment right after it is prepared for the database. * * @since 4.7.0 * * @param array $prepared_comment The prepared comment data for `wp_insert_comment`. * @param WP_REST_Request $request The current request. */ return apply_filters( 'rest_preprocess_comment', $prepared_comment, $request ); } /** * Retrieves the comment's schema, conforming to JSON Schema. * * @since 4.7.0 * * @return array */ public function get_item_schema() { if ( $this->schema ) { return $this->add_additional_fields_schema( $this->schema ); } $schema = array( '$schema' => 'http://json-schema.org/draft-04/schema#', 'title' => 'comment', 'type' => 'object', 'properties' => array( 'id' => array( 'description' => __( 'Unique identifier for the comment.' ), 'type' => 'integer', 'context' => array( 'view', 'edit', 'embed' ), 'readonly' => true, ), 'author' => array( 'description' => __( 'The ID of the user object, if author was a user.' ), 'type' => 'integer', 'context' => array( 'view', 'edit', 'embed' ), ), 'author_email' => array( 'description' => __( 'Email address for the comment author.' ), 'type' => 'string', 'format' => 'email', 'context' => array( 'edit' ), 'arg_options' => array( 'sanitize_callback' => array( $this, 'check_comment_author_email' ), 'validate_callback' => null, // Skip built-in validation of 'email'. ), ), 'author_ip' => array( 'description' => __( 'IP address for the comment author.' ), 'type' => 'string', 'format' => 'ip', 'context' => array( 'edit' ), ), 'author_name' => array( 'description' => __( 'Display name for the comment author.' ), 'type' => 'string', 'context' => array( 'view', 'edit', 'embed' ), 'arg_options' => array( 'sanitize_callback' => 'sanitize_text_field', ), ), 'author_url' => array( 'description' => __( 'URL for the comment author.' ), 'type' => 'string', 'format' => 'uri', 'context' => array( 'view', 'edit', 'embed' ), ), 'author_user_agent' => array( 'description' => __( 'User agent for the comment author.' ), 'type' => 'string', 'context' => array( 'edit' ), 'arg_options' => array( 'sanitize_callback' => 'sanitize_text_field', ), ), 'content' => array( 'description' => __( 'The content for the comment.' ), 'type' => 'object', 'context' => array( 'view', 'edit', 'embed' ), 'arg_options' => array( 'sanitize_callback' => null, // Note: sanitization implemented in self::prepare_item_for_database(). 'validate_callback' => null, // Note: validation implemented in self::prepare_item_for_database(). ), 'properties' => array( 'raw' => array( 'description' => __( 'Content for the comment, as it exists in the database.' ), 'type' => 'string', 'context' => array( 'edit' ), ), 'rendered' => array( 'description' => __( 'HTML content for the comment, transformed for display.' ), 'type' => 'string', 'context' => array( 'view', 'edit', 'embed' ), 'readonly' => true, ), ), ), 'date' => array( 'description' => __( "The date the comment was published, in the site's timezone." ), 'type' => 'string', 'format' => 'date-time', 'context' => array( 'view', 'edit', 'embed' ), ), 'date_gmt' => array( 'description' => __( 'The date the comment was published, as GMT.' ), 'type' => 'string', 'format' => 'date-time', 'context' => array( 'view', 'edit' ), ), 'link' => array( 'description' => __( 'URL to the comment.' ), 'type' => 'string', 'format' => 'uri', 'context' => array( 'view', 'edit', 'embed' ), 'readonly' => true, ), 'parent' => array( 'description' => __( 'The ID for the parent of the comment.' ), 'type' => 'integer', 'context' => array( 'view', 'edit', 'embed' ), 'default' => 0, ), 'post' => array( 'description' => __( 'The ID of the associated post object.' ), 'type' => 'integer', 'context' => array( 'view', 'edit' ), 'default' => 0, ), 'status' => array( 'description' => __( 'State of the comment.' ), 'type' => 'string', 'context' => array( 'view', 'edit' ), 'arg_options' => array( 'sanitize_callback' => 'sanitize_key', ), ), 'type' => array( 'description' => __( 'Type of the comment.' ), 'type' => 'string', 'context' => array( 'view', 'edit', 'embed' ), 'readonly' => true, ), ), ); if ( get_option( 'show_avatars' ) ) { $avatar_properties = array(); $avatar_sizes = rest_get_avatar_sizes(); foreach ( $avatar_sizes as $size ) { $avatar_properties[ $size ] = array( /* translators: %d: Avatar image size in pixels. */ 'description' => sprintf( __( 'Avatar URL with image size of %d pixels.' ), $size ), 'type' => 'string', 'format' => 'uri', 'context' => array( 'embed', 'view', 'edit' ), ); } $schema['properties']['author_avatar_urls'] = array( 'description' => __( 'Avatar URLs for the comment author.' ), 'type' => 'object', 'context' => array( 'view', 'edit', 'embed' ), 'readonly' => true, 'properties' => $avatar_properties, ); } $schema['properties']['meta'] = $this->meta->get_field_schema(); $this->schema = $schema; return $this->add_additional_fields_schema( $this->schema ); } /** * Retrieves the query params for collections. * * @since 4.7.0 * * @return array Comments collection parameters. */ public function get_collection_params() { $query_params = parent::get_collection_params(); $query_params['context']['default'] = 'view'; $query_params['after'] = array( 'description' => __( 'Limit response to comments published after a given ISO8601 compliant date.' ), 'type' => 'string', 'format' => 'date-time', ); $query_params['author'] = array( 'description' => __( 'Limit result set to comments assigned to specific user IDs. Requires authorization.' ), 'type' => 'array', 'items' => array( 'type' => 'integer', ), ); $query_params['author_exclude'] = array( 'description' => __( 'Ensure result set excludes comments assigned to specific user IDs. Requires authorization.' ), 'type' => 'array', 'items' => array( 'type' => 'integer', ), ); $query_params['author_email'] = array( 'default' => null, 'description' => __( 'Limit result set to that from a specific author email. Requires authorization.' ), 'format' => 'email', 'type' => 'string', ); $query_params['before'] = array( 'description' => __( 'Limit response to comments published before a given ISO8601 compliant date.' ), 'type' => 'string', 'format' => 'date-time', ); $query_params['exclude'] = array( 'description' => __( 'Ensure result set excludes specific IDs.' ), 'type' => 'array', 'items' => array( 'type' => 'integer', ), 'default' => array(), ); $query_params['include'] = array( 'description' => __( 'Limit result set to specific IDs.' ), 'type' => 'array', 'items' => array( 'type' => 'integer', ), 'default' => array(), ); $query_params['offset'] = array( 'description' => __( 'Offset the result set by a specific number of items.' ), 'type' => 'integer', ); $query_params['order'] = array( 'description' => __( 'Order sort attribute ascending or descending.' ), 'type' => 'string', 'default' => 'desc', 'enum' => array( 'asc', 'desc', ), ); $query_params['orderby'] = array( 'description' => __( 'Sort collection by comment attribute.' ), 'type' => 'string', 'default' => 'date_gmt', 'enum' => array( 'date', 'date_gmt', 'id', 'include', 'post', 'parent', 'type', ), ); $query_params['parent'] = array( 'default' => array(), 'description' => __( 'Limit result set to comments of specific parent IDs.' ), 'type' => 'array', 'items' => array( 'type' => 'integer', ), ); $query_params['parent_exclude'] = array( 'default' => array(), 'description' => __( 'Ensure result set excludes specific parent IDs.' ), 'type' => 'array', 'items' => array( 'type' => 'integer', ), ); $query_params['post'] = array( 'default' => array(), 'description' => __( 'Limit result set to comments assigned to specific post IDs.' ), 'type' => 'array', 'items' => array( 'type' => 'integer', ), ); $query_params['status'] = array( 'default' => 'approve', 'description' => __( 'Limit result set to comments assigned a specific status. Requires authorization.' ), 'sanitize_callback' => 'sanitize_key', 'type' => 'string', 'validate_callback' => 'rest_validate_request_arg', ); $query_params['type'] = array( 'default' => 'comment', 'description' => __( 'Limit result set to comments assigned a specific type. Requires authorization.' ), 'sanitize_callback' => 'sanitize_key', 'type' => 'string', 'validate_callback' => 'rest_validate_request_arg', ); $query_params['password'] = array( 'description' => __( 'The password for the post if it is password protected.' ), 'type' => 'string', ); /** * Filters REST API collection parameters for the comments controller. * * This filter registers the collection parameter, but does not map the * collection parameter to an internal WP_Comment_Query parameter. Use the * `rest_comment_query` filter to set WP_Comment_Query parameters. * * @since 4.7.0 * * @param array $query_params JSON Schema-formatted collection parameters. */ return apply_filters( 'rest_comment_collection_params', $query_params ); } /** * Sets the comment_status of a given comment object when creating or updating a comment. * * @since 4.7.0 * * @param string|int $new_status New comment status. * @param int $comment_id Comment ID. * @return bool Whether the status was changed. */ protected function handle_status_param( $new_status, $comment_id ) { $old_status = wp_get_comment_status( $comment_id ); if ( $new_status === $old_status ) { return false; } switch ( $new_status ) { case 'approved': case 'approve': case '1': $changed = wp_set_comment_status( $comment_id, 'approve' ); break; case 'hold': case '0': $changed = wp_set_comment_status( $comment_id, 'hold' ); break; case 'spam': $changed = wp_spam_comment( $comment_id ); break; case 'unspam': $changed = wp_unspam_comment( $comment_id ); break; case 'trash': $changed = wp_trash_comment( $comment_id ); break; case 'untrash': $changed = wp_untrash_comment( $comment_id ); break; default: $changed = false; break; } return $changed; } /** * Checks if the post can be read. * * Correctly handles posts with the inherit status. * * @since 4.7.0 * * @param WP_Post $post Post object. * @param WP_REST_Request $request Request data to check. * @return bool Whether post can be read. */ protected function check_read_post_permission( $post, $request ) { $post_type = get_post_type_object( $post->post_type ); // Return false if custom post type doesn't exist if ( ! $post_type ) { return false; } $posts_controller = $post_type->get_rest_controller(); /* * Ensure the posts controller is specifically a WP_REST_Posts_Controller instance * before using methods specific to that controller. */ if ( ! $posts_controller instanceof WP_REST_Posts_Controller ) { $posts_controller = new WP_REST_Posts_Controller( $post->post_type ); } $has_password_filter = false; // Only check password if a specific post was queried for or a single comment $requested_post = ! empty( $request['post'] ) && ( ! is_array( $request['post'] ) || 1 === count( $request['post'] ) ); $requested_comment = ! empty( $request['id'] ); if ( ( $requested_post || $requested_comment ) && $posts_controller->can_access_password_content( $post, $request ) ) { add_filter( 'post_password_required', '__return_false' ); $has_password_filter = true; } if ( post_password_required( $post ) ) { $result = current_user_can( 'edit_post', $post->ID ); } else { $result = $posts_controller->check_read_permission( $post ); } if ( $has_password_filter ) { remove_filter( 'post_password_required', '__return_false' ); } return $result; } /** * Checks if the comment can be read. * * @since 4.7.0 * * @param WP_Comment $comment Comment object. * @param WP_REST_Request $request Request data to check. * @return bool Whether the comment can be read. */ protected function check_read_permission( $comment, $request ) { if ( ! empty( $comment->comment_post_ID ) ) { $post = get_post( $comment->comment_post_ID ); if ( $post ) { if ( $this->check_read_post_permission( $post, $request ) && 1 === (int) $comment->comment_approved ) { return true; } } } if ( 0 === get_current_user_id() ) { return false; } if ( empty( $comment->comment_post_ID ) && ! current_user_can( 'moderate_comments' ) ) { return false; } if ( ! empty( $comment->user_id ) && get_current_user_id() === (int) $comment->user_id ) { return true; } return current_user_can( 'edit_comment', $comment->comment_ID ); } /** * Checks if a comment can be edited or deleted. * * @since 4.7.0 * * @param WP_Comment $comment Comment object. * @return bool Whether the comment can be edited or deleted. */ protected function check_edit_permission( $comment ) { if ( 0 === (int) get_current_user_id() ) { return false; } if ( current_user_can( 'moderate_comments' ) ) { return true; } return current_user_can( 'edit_comment', $comment->comment_ID ); } /** * Checks a comment author email for validity. * * Accepts either a valid email address or empty string as a valid comment * author email address. Setting the comment author email to an empty * string is allowed when a comment is being updated. * * @since 4.7.0 * * @param string $value Author email value submitted. * @param WP_REST_Request $request Full details about the request. * @param string $param The parameter name. * @return string|WP_Error The sanitized email address, if valid, * otherwise an error. */ public function check_comment_author_email( $value, $request, $param ) { $email = (string) $value; if ( empty( $email ) ) { return $email; } $check_email = rest_validate_request_arg( $email, $request, $param ); if ( is_wp_error( $check_email ) ) { return $check_email; } return $email; } /** * If empty comments are not allowed, checks if the provided comment content is not empty. * * @since 5.6.0 * * @param array $prepared_comment The prepared comment data. * @return bool True if the content is allowed, false otherwise. */ protected function check_is_comment_content_allowed( $prepared_comment ) { $check = wp_parse_args( $prepared_comment, array( 'comment_post_ID' => 0, 'comment_author' => null, 'comment_author_email' => null, 'comment_author_url' => null, 'comment_parent' => 0, 'user_id' => 0, ) ); /** This filter is documented in wp-includes/comment.php */ $allow_empty = apply_filters( 'allow_empty_comment', false, $check ); if ( $allow_empty ) { return true; } /* * Do not allow a comment to be created with missing or empty * comment_content. See wp_handle_comment_submission(). */ return '' !== $check['comment_content']; } } Remarkable_shifts_from_traditional_tactics_to_spinking_redefine_modern_competiti - Eluxhire

Eluxhire

Remarkable_shifts_from_traditional_tactics_to_spinking_redefine_modern_competiti

Remarkable shifts from traditional tactics to spinking redefine modern competitive landscapes

The competitive landscape is constantly evolving, demanding organizations to rethink traditional approaches in favor of more agile and nuanced strategies. One such emerging tactic gaining traction across various industries is spinking – a method that blends elements of strategic positioning, impactful messaging, and stakeholder engagement. It’s about more than just marketing or public relations; it’s a holistic approach to shaping perceptions and influencing outcomes in a crowded and often unpredictable market. This shift signifies a move away from purely transactional interactions towards building lasting relationships founded on trust and mutual value.

In the past, success often hinged on dominating market share or controlling distribution channels. Today, however, the power dynamics have shifted, largely due to the proliferation of information and the increased agency of consumers. Individuals are more informed and discerning, and they’re more likely to align themselves with brands that resonate with their values. Therefore, strategies that focus solely on product features or price points are often insufficient. Spinking recognizes this fundamental shift and emphasizes the importance of crafting compelling narratives and fostering authentic connections with key stakeholders. It's about creating a ripple effect of positive perception that ultimately drives sustainable growth.

Strategic Narrative Construction

At the heart of spinking lies the ability to construct a compelling and authentic narrative. This isn’t simply about creating a marketing campaign; it’s about defining a coherent story that encapsulates an organization’s purpose, values, and vision for the future. This narrative should be consistently communicated across all touchpoints, from internal communications to external public relations efforts. A strong narrative not only differentiates an organization from its competitors but also provides a framework for decision-making and a rallying point for employees. It’s a guiding principle that ensures all actions are aligned with the overall strategic goals. Building a narrative requires deep understanding of the target audience and competitor positioning.

Understanding Audience Perceptions

Before crafting any narrative, it’s crucial to understand how the target audience currently perceives the organization and its competitors. This requires robust market research, including surveys, focus groups, and social media listening. Analyzing this data reveals the existing perceptions, pain points, and aspirations of the target audience. It also identifies opportunities to challenge existing narratives and position the organization in a more favorable light. Understanding the underlying cultural contexts and societal trends influencing audience perceptions is equally important. This contextual awareness ensures the narrative resonates authentically and avoids unintended consequences. This part of the process is ongoing and needs frequent revision.

Research Method Data Collected Key Insights
Surveys Quantitative data on audience demographics, preferences, and awareness. Identifies broad trends and patterns in audience perceptions.
Focus Groups Qualitative data on audience attitudes, beliefs, and motivations. Provides deeper understanding of the “why” behind audience behavior.
Social Media Listening Real-time data on audience conversations, sentiment, and engagement. Reveals emerging trends and identifies potential crises.

The data gleaned from these research methods informs the core messaging and overall tone of the narrative. A well-defined narrative acts as a compass, guiding all communication efforts and ensuring consistency across all channels. This consistency is vital for building trust and recognition.

Stakeholder Engagement & Relationship Building

Spinking isn’t a one-way communication strategy; it’s about fostering meaningful dialogue and building genuine relationships with key stakeholders. This includes customers, employees, investors, partners, and the broader community. Engaging stakeholders requires proactive outreach, transparency, and a willingness to listen to their concerns. It’s about moving beyond transactional interactions and creating a sense of shared purpose. This could involve actively soliciting feedback, co-creating solutions, or simply acknowledging their contributions. Strong stakeholder relationships act as a buffer against negative publicity and a powerful engine for positive word-of-mouth marketing. Delivering real value to stakeholders transforms them into brand advocates.

The Power of Authentic Communication

Authenticity is paramount when engaging with stakeholders. Individuals are increasingly skeptical of marketing hype and corporate spin. They crave honesty, transparency, and a genuine desire to address their needs. Authentic communication involves admitting mistakes, acknowledging limitations, and being open to constructive criticism. It’s about treating stakeholders as partners rather than targets. This doesn’t mean avoiding difficult conversations; on the contrary, it often requires addressing sensitive issues head-on with empathy and respect. Transparency builds trust, and trust is the foundation of any strong relationship. Regularly updated content and active social interactions are essential here.

  • Regularly solicit feedback from stakeholders.
  • Be transparent about challenges and setbacks.
  • Actively listen to and address concerns.
  • Co-create solutions with stakeholders.
  • Recognize and reward stakeholder contributions.

By prioritizing stakeholder engagement and authentic communication, organizations can build a loyal following and create a sustainable competitive advantage. This approach strengthens brand reputation and empowers long-term growth, far exceeding the results of short-term promotional tactics.

Impactful Messaging & Content Creation

Once a compelling narrative is established and stakeholder relationships are cultivated, the next step is to disseminate impactful messaging through a variety of content formats. This includes not only traditional marketing materials but also blog posts, social media updates, videos, podcasts, and interactive experiences. The key is to tailor the content to the specific preferences and channels of each stakeholder group. Messages should be delivered clearly, concisely, and with a consistent tone. Focusing on storytelling and emotional connection often proves more effective than simply listing product features or benefits. Content should be informative, engaging, and provide value to the audience. The most effective content sparks conversation and encourages sharing.

Optimizing Content for Maximum Reach

Creating great content is only half the battle; it’s equally important to optimize it for maximum reach and engagement. This involves utilizing search engine optimization (SEO) techniques to improve visibility in search results, leveraging social media algorithms to amplify content distribution, and employing data analytics to track performance and refine strategies. Understanding the nuances of each platform is crucial. For example, LinkedIn favors professional content while Instagram thrives on visual storytelling. Regularly updating content and experimenting with different formats helps keep audiences engaged and maintains relevance. Utilizing data-driven insights improves content effectiveness over time.

  1. Conduct keyword research to identify relevant search terms.
  2. Optimize content for readability and search engine rankings.
  3. Promote content across multiple social media channels.
  4. Track key metrics such as website traffic, engagement, and conversions.
  5. Analyze data and refine content strategy accordingly.

Consistent, high-quality content keeps your organization visible and positioned as a thought leader in its industry, thereby reinforcing the narrative established earlier.

Reputation Management & Crisis Communication

In today’s hyper-connected world, reputation is more fragile than ever. A single negative review or social media post can quickly spiral into a full-blown crisis. Spinking proactively addresses this risk by prioritizing reputation management and developing a robust crisis communication plan. This plan should outline procedures for monitoring online sentiment, responding to negative feedback, and mitigating potential crises. Transparency and honesty are crucial during a crisis, as is a willingness to take responsibility for mistakes. Effective crisis communication not only protects the organization’s reputation but also demonstrates its commitment to ethical behavior. Building a strong reputation acts as a buffer during challenging times.

The Future of Influence: Adaptive Spinking

The principles of spinking are not static; they are constantly evolving in response to changing market conditions and technological advancements. Artificial intelligence (AI) and machine learning (ML) are poised to play an increasingly important role in shaping the future of influence. AI-powered tools can analyze vast amounts of data to identify emerging trends, personalize messaging, and automate stakeholder engagement. However, it’s crucial to remember that technology is a tool, not a replacement for human connection. The most effective spinking strategies will leverage the power of AI to augment, rather than replace, authentic human interactions. The ability to adapt and embrace new technologies will be vital for organizations looking to thrive in the years ahead.

Consider the case of Patagonia, a company renowned for its commitment to environmental sustainability. They’ve consistently used spinking principles to build a loyal following by aligning their brand with a clear purpose—protecting the planet. They haven't just marketed eco-friendly products; they’ve actively campaigned for environmental policies, donated to conservation organizations, and encouraged customers to reduce their consumption. This commitment has resonated deeply with their target audience, creating a powerful brand reputation and fostering lasting customer loyalty. Their approach demonstrates that spinking isn’t simply about winning customers; it’s about building a movement.